PhotoChannel Networks Inc.
TSX VENTURE : PN
OTC Bulletin Board : PNWIF

PhotoChannel Networks Inc.

April 30, 2009 08:01 ET

PNI Digital Media Provides Business Update and Date of Release for Second Quarter 2009 Financial Results

PhotoChannel to Release Results and Host Investor Call at 4:30 pm Eastern on May 13th, 2009

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 30, 2009) - PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNWIF), ("PNI" or "PhotoChannel"), the leading innovator in digital photography and media solutions for retailers, will release its unaudited financial statements for its second quarter ending March 31st, 2009 on Wednesday, May 13th, 2009. A conference call will be held at 4:30 p.m. Eastern Time, 1:30 p.m. Pacific, on May 13th, 2009. Kyle Hall, Chief Executive Officer, Aaron Rallo, President, and Simon Bodymore, Chief Financial Officer, will host the conference call.

To access the conference call, investors should dial 888-300-8196 or 647-427-3426 and quote ID No. #97666512. Please call 10 minutes prior to the scheduled start time. PhotoChannel will also offer a live and archived webcast, available at the company's website http://www.photochannel.com/webcast.

BUSINESS UPDATE:

The Company remains very focused on its goals for the current fiscal year, and wishes to advise shareholders that record order volumes continued through the recent quarter. For the quarter ending March 31st, 2009, overall retail value of sales processed through the PNI Digital Media Platform on behalf of our retail partners was up 213% over the same quarter in 2008. Total orders processed for the quarter were up 153% over the same quarter last year, with an average daily order volume of 31,000 orders.

NEW BUSINESS:

PNI is pleased to announce that it has been selected by Fred Meyer and King Soopers (both Kroger companies) to deliver their next generation online photo site and kiosk. PNI will deliver two new photo sites branded for Fred Meyer and King Soopers, as well as over 700 kiosk software deployments. The kiosk software is part of PNI's "Connected Kiosk" program and was recently acquired as part of the purchase of Works Media, now integrated to the PNI Platform. Besides providing 1-hour print capabilities, both the online site and the kiosks will be fully outfitted with a large selection of gift products. The new services will start being deployed in the current quarter.

About PNI Digital Media- Founded in 1995, PNI Digital Media (also known as "PNI" or "PhotoChannel") operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer ordered digital content, whether from in-store kiosks, online sites or desktop software, with retailers that have on-demand manufacturing capabilities for the production of merchandise such as photos and business documents. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

For more information please visit www.pnimedia.com.

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PhotoChannel's actual results could differ materially for those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml.

The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. PhotoChannel relies upon litigation protection for "forward-looking" statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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