SOURCE: Abacast Inc.

Abacast Inc.

Abacast Inc.

August 15, 2013 15:15 ET

PodcastOne Teams Up With Abacast and Hits Target

LOS ANGELES, CA--(Marketwired - Aug 15, 2013) - As PodcastOne, the leader in audio on-demand programming, continues to expand its offerings, it also refines its message delivery system by partnering with Abacast, a leading provider of streaming, advertising, and audience analytics services for the digital radio industry. With the Abacast Clarity® Digital Radio System, PodcastOne, a division of Courtside Entertainment Group, will provide its clients targeted, relevant ad insertion, campaign management, audience metrics and delivery for live and on-demand digital audio programming. PodcastOne clients can place customized commercials in specific markets thereby geo-targeting listeners and even listener devices.

Courtside Entertainment Group Chairman/CEO Norm Pattiz says, "This is another example of taking advantage of the latest technology to provide the services that advertisers expect. This is consistent with our promise to have the best targeted ad solution in an industry poised for rapid growth. Abacast has demonstrated its ability to provide us with exactly what we need."

Abacast CEO Rob Green says, "Abacast is making a commitment to podcasting by extending its Clarity® Digital Radio System to the podcasting market. We couldn't be happier to be chosen by PodcastOne, the premier destination for the most popular podcasts on the Internet."

The integrated service will be released in the fourth quarter of 2013.

About Abacast
Abacast is a leading provider of streaming, advertising, and audience analytics services for the digital radio industry. Abacast's software and services drive advertising revenue, build listener loyalty, grow audiences, and deliver top-quality user experiences. Abacast was founded in 2000 and currently serves over 200 customers and over 1,000 stations. (http://www.abacast.com)

About PodcastOne
PodcastOne is the leader in audio on demand programing and a division of Courtside Entertainment Group. Launched in February, 2013, PodcastOne hosts approximately 200 top podcasts including Radio Lab, Adam Carolla, 60 Minutes, Freakonomics Radio, Rooster Teeth, The Nerdist, CBS News, The Steve Austin Show, Dr. Drew, Loveline, Laura Ingraham, Penn Jillette, Dennis Miller, Jay Mohr, Ross Tucker, Yahoo! Sports Radio, Tom Green, Ask Women and more at www.PodcastOne.com

About Courtside Entertainment Group
Founded by former founder and chairman emeritus of radio giant Westwood One, Norm Pattiz launched Courtside Entertainment Group (CEG) in 2010. Based in Los Angeles, the company produces and finances multi-platform, quality programming and is the radio home for such high profile personalities as Laura Ingraham, Bill O'Reilly, Dr. Drew Pinsky and Ron Paul. Launchpad Digital Media is CEG's in-house national advertising sales representation firm. PodcastOne is the on-demand audio programming division of CEG that launched in February, 2013.