SOURCE: PodShow, Inc.

October 18, 2007 08:00 ET

PodShow Founders Find Success With the Debut of Their Live Entertainment Channel thePLUS to Over 1 Million Viewers Worldwide

Launch Highlights PodShow Emergence as New Media Network as Industry Leader Predicts PodShow Will "Transform the Internet Like MTV Transformed Cable Television"

SAN FRANCISCO, CA and LONDON--(Marketwire - October 18, 2007) - PodShow, the leading broadband entertainment network which allows users to play, collect, share and create millions of hours of episodic programming, videos and music, announced the success of its new dynamically generated, live entertainment channel, "thePLUS." The channel featured the premiere of a new show, "BackStage Pass," produced by BTPodShow in the UK, live from the BT Digital Music Awards in London to more than 1 million viewers around the world. The visionaries behind thePLUS are industry veterans and PodShow founders, former-MTV VJ Adam Curry and music writer-producer Ron Bloom.

"It's fascinating when history repeats itself, especially with the same person as the standard bearer. Adam Curry is once again out in front of a media revolution, not just developing video content for broadband platforms, but introducing to the world a completely new programming vision, just as he did in the earliest days of MTV," said Jack Myers, entertainment industry analyst and editor of mediaVillage.com. "Advertisers, agencies, networks, online publishers and content producers should take a look at PodShow and thePlustv.com to see the future of broadband video and to understand new media industry business models."

thePLUS is powered by PodShow's new mediaPLUS scheduling system which dynamically assembles pre-produced and on-location "Entertainment Modules" into what PodShow believes is the first dynamically generated, live entertainment channel. The launch of thePLUS generated more than 1,000,000 views in the first 72 hours, with average simultaneous viewing time reaching 25 minutes during the peak of programming. Management estimates that the viewership for BackStage Pass exceeded the televised broadcast of the Digital Music Awards by over 200 percent.

"The Internet has given us a new platform for distribution, but we have yet to develop new entertainment formats that truly take advantage of the platform," said Adam Curry, co-founder of PodShow and one of the most popular VJs in MTV history, who quit MTV in 1994 to form his first internet company with PodShow co-founder Ron Bloom. "PodShowTV and thePLUS are helping us create new formats that are the foundation of a true social entertainment network. We are taking what we learned from television, music and the net and creating new entertainment formats that can be enjoyed on your computer, television, or downloaded to virtually any device."

The successful launch of thePLUS comes on the heels of PodShow's emergence as a force in online entertainment, skyrocketing to comScore top 30 sites in both multimedia and music, and further demonstrates PodShow's position as a revolutionary force in online entertainment, dramatically changing how online media is created and consumed.

"thePLUS combines television-quality production, dynamic programming, unique formats and the social connectivity to generate a consistent entertainment experience which keeps viewers connected," said Ron Bloom, co-founder of PodShow. "The ability for millions of users to simultaneously watch dynamic round-the-clock entertainment and contribute directly to the programming of the channel is just the tip of the iceberg of what viewers can come to expect from the new PodShow network."

About thePLUS

thePLUS features multiple Entertainment Modules (EMs), which are independent content packages that can be streamed as a channel or made independently available for download. Each EM is scheduled through PodShow's unique mediaPLUS Software which can break down an entire day of programming into minute-by-minute segments. The software automatically generates overlays and promo inserts and can cut to live interviews from any connected location on the planet. Top features on thePLUS are packaged into channels for free download to any connected device.

About Curry and Bloom

Curry and Bloom have a towering and auspicious track-record of being at the forefront of significant trends that shake up the entertainment industry, taking their first company, Think New Ideas, public in 1996, growing it to an international Web media company prior to selling it in 1999. The pair reunited in 2005 to form PodShow, which has grown from a podcast directory to become a new media powerhouse that last month alone delivered over 1,200,000 hours of episodic entertainment to computers, televisions, radios, iPods, cellular phones and other devices.

Curry concludes, "I can already hear the chanting... 'I want my PodShowTV!'"

About PodShowTV

PodShowTV™ is a new window into the company's acclaimed PodShow and BTPodShow Networks, developed specifically to enable audiences to "tune-in" to great content and to each other on their PCs, mobile devices and, in the near future, through advanced digital set-top boxes, Net-connected DVRs and IPTV. PodShowTV provides access to the best in independent video podcasts; short form and feature video; featured music from top new artists and legends; and direct interaction with user-generated profiles and content, along with thousands of hours of mainstream media content.

About thePLUS

thePLUS is PodShow's 24/7 Live, "No Jive" Entertainment Channel that features the best new media on the Internet plus gives users the chance to join the show. thePLUS is streamed live for simultaneous viewing around the world at http://theplustv.com. Users can select favorite content or shows from thePLUS and create their own tailored channels that they can share with others. Users can play single episodes of the channels or they can subscribe and have new shows sent automatically upon release. Channels can be downloaded to iPods or cell phones. Additionally, channels will be formatted for traditional television. thePLUS will also include special programming from hundreds of PodShow hit shows including GeekBriefTV and TeXtra, as well as Rock n Roll TV and The Rumor Girls.

About BackStage Pass

BackStage Pass is a behind-the-scenes look at the world of entertainment, hosted by top celebrities from the PodShow network. The show was produced by PodShow and BTPodShow, the Company's UK venture with British Telecom. Viewers can get the best of the 2007 DMAs with the introduction of "DMA Rewind" available at PodShow's 24/7 Live, "No Jive" entertainment channel, thePLUS (http://theplustv.com), which includes best-of moments and exclusive unseen, behind-the red carpet footage. Individual Entertainment Modules can be seen at http://backstagepass.podshow.com. BackStage Pass is available for free download on PodShow and other Networks.

About PodShow, Inc.

PodShow™ is the #1 new media network, addressing a global audience of tens-of-millions, comprising PodShow+, PodShow Network, PodShowPDN, Podcast Alley, indiePodder and the Podsafe Music Network. PodShow+ makes independently produced media more accessible to an audience of tens-of-millions, providing resources for producers, and enabling marketers to take part in the digital media explosion. PodShow Productions produces serialized content and specials in audio and video for the PodShow Network. BTPodShow.com is a co-branded service from PodShow LTD in partnership with BT, enabling consumers in the UK and Ireland to create, connect and share their content on the PodShow network. PodShowTV is a version of the PodShow Network developed specifically for television viewing audiences, distributed through products like AMD Live! CastBlaster Software enables thousands of producers to create and distribute audio podcasts and other productions on the windows platform. The PodShowPDN™ is the first high-performance content delivery network meeting the specific needs of podcasting, delivering a comprehensive creation, production, and delivery and monetization solution for independent producers and mainstream media companies. In every way, PodShow has greatly simplified the production experience for artists and listeners around the world. PodShow is a privately held company, backed by leading venture capital firms Kleiner Perkins Caufield & Byers, Sequoia Capital, Sherpalo Ventures and DAG Ventures.

PodShow, PodShow+, Podsafe Music Network, Podcast Alley, and PodShowPDN are trademarks of PodShow, Inc. theShow! is a trademark of PodShow UK LTD. All other trademarks are the property of their respective owners.

For more on PodShow, visit:

http://www.PodShow.com, and for all queries visit:

http://www.PodShow.com/contactus.html

Contact Information

  • Contacts:

    Richard Brewer-Hay
    PodShow, Inc.
    (415) 624-6497
    Email Contact

    Jason A. Tidwell
    Voce Communications
    (650) 228-5193
    Email Contact