SOURCE: Point Inside, Inc.

Point Inside, Inc.

April 04, 2016 08:00 ET

Point Inside Launches New Indoor Location Solution That Unlocks Beacons for Retailers

New Tools Enable Retailers to Successfully Deploy and Manage Beacons in Physical Stores to Deliver a More Contextualized, Digital Shopping Experience at Scale

BELLEVUE, WA--(Marketwired - April 04, 2016) - Point Inside, the leading provider of in-store product location solutions for retailers, today announced its StoreLocation™ solution. The new solution includes two services, the Beacon Planner and Beacon Activator, that enable retailers to take full advantage of beacon-based location technologies to engage with shoppers in-store via mobile. With StoreLocation, retailers can easily plan, place, manage, and monitor beacons at scale across hundreds or thousands of individual store locations.

"As shoppers increasingly demand online-like experiences in stores, beacons present a huge opportunity for retailers to bring the benefits of digital to brick-and-mortar," said Aaron Dane, Retail Experience and Innovation Manager at Point Inside. "By making it easy to manage and deploy beacons, StoreLocation helps retailers digitally connect with shoppers in-store through relevant and contextual messages."

StoreLocation is built on Point Inside's StoreMode™ platform, which creates a digital representation of each retail store capturing current product locations, departments, and services.

StoreLocation supports hardware from leading beacon providers and includes the following services:

  • Beacon Planner - A platform that allows retailers to easily plan beacon placement locations remotely via digital store maps, ensure sufficient coverage in-store, and make beacon execution easy for store employees.
  • Beacon Activator - A mobile management tool that retailers can use to activate, plan, place, and move beacons within a store via any iOS device.

More than half of large retailers are planning to deploy beacons by the end of this year according to IHL Group, but beacons alone cannot generate successful in-store messaging and campaigns. With more than six years of experience in indoor location technologies, Point Inside has conducted in-store and in-lab trials of nearly every indoor location solution on the market. The StoreLocation tools draw upon the company's deep expertise in indoor location technologies, resulting in a solution that enables retailers to install and maximize the impact of beacons chain-wide.

"One of our core missions has always been to unlock the potential of indoor location technologies to benefit our retail partners and their shoppers," said Josh Marti, Point Inside CEO and co-founder. "Beacons are powerful tools that retailers can utilize to bridge the gap between the physical and digital worlds and personalize each interaction with a shopper."

For more on Point Inside's new indoor location solutions or how retailers can successfully use beacons to enhance the in-store shopping experience, please visit Point Inside is also conducting a webinar in conjunction with Retail TouchPoints on April 5 titled: Mobile, Analytics, and Beacons - How to Effectively Scale, Optimize, and Get ROI out of Retail Deployments.

About Point Inside
Over 90% of retail sales occur in-store, yet shoppers aren't finding what they are looking for in stores. Point Inside is the leading provider of in-store product location solutions for shoppers, store employees, and merchandisers.

Point Inside's StoreMode platform is the biggest opportunity in retail, enabling retailers to create an immersive physical store experience for the connected, mobile shopper inspired by e-commerce. Its cloud-based technology answering shoppers' top two questions, "Do you have it?" and "Where can I find it?," for top retailers, such as Target, Lowe's Home Improvement, and Meijer. Point Inside's platform includes StoreMode and StoreLocation, powering personalized digital in-store experiences.

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