SOURCE: PointClear

May 01, 2007 09:00 ET

PointClear Helps Healthcare and Pharma Organizations Heal Direct Marketing Campaigns

Siemens Medical Solutions Is Among Those Relying on PointClear to Help Increase Sales Opportunities

ATLANTA, GA -- (MARKET WIRE) -- May 1, 2007 -- Healthcare and pharmaceutical manufacturers have many of the same business challenges as companies in other industries -- including the need to find better prospects and increase sales. PointClear, LLC, a leader in Business Prospect Outsourcing, provides services that enable organizations to generate greater revenue from their direct marketing campaigns while adding efficiency to lead management functions.

For a decade, PointClear has been helping companies increase sales -- including such leading healthcare and pharmaceutical names as Abbott, Briot, ICM and most recently, Siemens Medical Solutions.

"Organizations across a range of industries are in the practice of flooding their sales teams with low-level sales leads," said PointClear President Dan McDade. "In contrast, we take a less is more approach. Our focus is on thorough qualification of sales leads and the subsequent delivery of highly qualified opportunities to increase sales."

PointClear is gaining particular attention for its Lead Farming™ methodology, which presents steps to increase sales by qualifying leads and growing lukewarm prospects into bona fide opportunities that are ready for harvesting. Lead Farming eliminates the practice of giving unfiltered, "raw" leads to sales teams, resulting in dramatically higher returns from direct marketing efforts.

"The problem in many companies today is that there is no one working the Lead Farm™," explained McDade. "Marketing is focused on generating sales leads through direct marketing campaigns and sales is focused on closing them, but there's nothing being done in the middle to identify the best prospects and cultivate them into real opportunities that actually have a chance of closing."

McDade said that Lead Farming programs fill the gap between marketing and sales by qualifying names acquired through direct marketing campaigns, and then establishing rapport and gaining vital information to support the selling process.

An educational "webinar on demand" tells more about Lead Farming and can be accessed through the PointClear web site through September. To register for this free, previously recorded event, go to www.pointclear.com.

About PointClear

Headquartered in Norcross, GA, PointClear, the Business Prospect Outsourcing company, provides Sales Opportunity Management solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals deliver the opportunities clients need to increase sales, correctly cover client markets, and add predictability and surety to client forecasts. For more information about PointClear's products and services, go to http://www.pointclear.com.

Contact Information

  • Contact:
    Kathy Cabrera
    Carabiner Communications
    770.569.8221
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