SOURCE: PointClear

July 17, 2007 09:00 ET

PointClear, an Innovative Marketing Strategies Provider, Named CenterBeam's "Partner of the Year"

Sales and Marketing Firm Delivers a 10:1 Return on CenterBeam's Investment Through Database Marketing and Lead Qualification

NORCROSS, GA--(Marketwire - July 17, 2007) - Sales and marketing strategies firm PointClear, LLC announced today that it has been named 2006 Partner of the Year by CenterBeam, a leading provider of outsourced IT services. This is the fourth straight year PointClear has achieved the distinction. PointClear provides unique sales and marketing strategies, including database marketing services, that enable organizations to generate greater revenue from their direct marketing campaigns while adding efficiency to lead management functions.

PointClear's marketing strategies and tactics delivered 25 percent of new customers, 55 percent of closed business and a 10:1 ROI for CenterBeam in 2006.

"Our Partner of the Year award goes to only one company annually, so receiving it for four years in a row attests to PointClear's value," said Karen Hayward for CenterBeam. "PointClear has played a key role in accelerating our business growth through aggressive database marketing services, including identification and qualification of sales leads."

PointClear's sales and database marketing services drive revenue by helping CenterBeam to identify and target its higher value sales prospects -- those companies most likely to outsource their IT services. PointClear differentiates itself through its highly trained, experienced business development associates who function as a seamless extension of the client's internal selling teams.

In the four years of partnership between PointClear and CenterBeam, the PointClear team has implemented its exclusive sales and marketing strategies, based on innovative database marketing technology, to make nearly 400,000 dials and over 45,000 dispositions on CenterBeam's behalf.

"The CenterBeam Partner of the Year designation is a significant tribute and we are honored to once again receive it from CenterBeam," said PointClear President Dan McDade. "Our sales and marketing strategies, which provide forecastable sales opportunities, actionable market intelligence and effective market coverage, enable CenterBeam sales executives to operate more efficiently and productively. We're pleased to be an integral part of CenterBeam's ongoing sales success."

PointClear and CenterBeam also recently co-presented a webcast titled "Lead Farming™: The Answer to Filling the Marketing-Sales Gap." Lead Farming is a PointClear-developed methodology that uses database marketing to qualify leads and to nurture lukewarm prospects into bona fide sales opportunities. PointClear has implemented Lead Farming as a component of its sales and marketing strategies for years to help B2B sales organizations eliminate the practice of giving unfiltered, "raw" leads to their sales teams, resulting in effective database marketing campaigns and dramatically higher returns.

To view the on demand webcast, go to:

About CenterBeam, Inc.

CenterBeam is an award-winning North American-based IT outsourced services company that delivers services to mid-sized clients in forty-five countries across six continents. Founded in 1999, CenterBeam pioneered the application of quality management techniques to IT and consistently earns a 95% client satisfaction rating as measured by Quality Resource Associates. CenterBeam's Total Satisfaction Guarantee and month-to-month contracts make the company unique among IT outsourced services companies. CenterBeam is headquartered in San Jose, Calif. and can be reached at 408.750.0500 or

About PointClear

Headquartered in Norcross, GA, PointClear, the sales and marketing services firm, provides Sales Lead Management solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals provide clients with forecastable sales opportunities, actionable market intelligence and effective market coverage. For more information about PointClear's products and services, go to

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