SOURCE: PointRoll


October 14, 2014 09:45 ET

PointRoll Announces Kathy Callaghan as Vice President, East Coast Sales

Disney, Huffington Post and AOL Sales Veteran to Evangelize PointRoll's Ability to Realize "What If?" on a Daily Basis

NEW YORK, NY--(Marketwired - Oct 14, 2014) - PointRoll announced today that digital sales veteran Kathy Callaghan has joined the company as Vice President, East Coast Sales. She will be tasked with expanding the company's customer base by demonstrating PointRoll's intelligent dynamic ad management platform.

With more than a decade of experience in interactive advertising, Callaghan will look to grow PointRoll's brand-focused marketing businesses on the east coast, demonstrating how PointRoll's platform allows brands to navigate emerging channels and deliver relevant messages in every ad.

"Kathy knows how to lead teams, create a great culture and build big business," said Hal Trencher SVP of Sales at PointRoll, speaking from the J.D. Power Automotive Marketing Roundtable event in Las Vegas. "She is a true digital media pioneer, having initiated some of the world's largest brands' online experiences. She commands industry-wide respect as a media expert with an innate sense for what makes good advertising work. PointRoll clients have grown to expect the highest level of creativity and collaboration from our team and Kathy will clearly help us to raise the bar even further."

Callaghan arrives at PointRoll from Disney Interactive, where she served as Director of East Coast Ad Sales, managing a team that included sales and operational staff. Prior to that, she was Executive Director of Product Marketing for the Huffington Post, where she led a team responsible for facilitating social content and creating endemic sponsorships. Her career has also included positions at major online media companies such as Yahoo, Fox Interactive Media, and AOL.

She will be based in PointRoll's New York City office and will immediately begin adding experienced sellers to her team to help advertisers realize the next wave of digital marketing innovation.

PointRoll will be participating in the J.D. Power 2014 Automotive Marketing Roundtable as part of a panel titled, "Is the Traditional 3-Tiered Automotive Marketing Model Obsolete?" The session begins at 11:10 a.m. on Wednesday, Oct. 15, at the Bellagio Hotel in Las Vegas.

About PointRoll
Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences. For more information, visit or follow us @pointroll.

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