SOURCE: PointRoll

PointRoll

February 18, 2015 09:28 ET

PointRoll Earns MRC Accreditation for Digital Video Ads Reach, Frequency

Accreditation Continues for Display, Rich Media Impressions and Click Measurement

MIAMI, FL--(Marketwired - Feb 18, 2015) - PointRoll has been granted accreditation by the Media Rating Council (MRC) for its served digital video ad impression measurements, reach and frequency, the company announced today. The MRC is a non-profit industry association that audits and accredits media research and measurement products. PointRoll was also granted continued accreditation by MRC for its served display and rich media ad impression counts, as well as for its clicks statistics.

"Both media-side and creative marketers rely on the constant flow of ad-performance information," said PointRoll CEO Mario Diez, from PointRoll's National Sales Conference in North Miami. "As a data-driven ad provider with purview across the multiple digital channels, PointRoll is pleased that MRC accreditation demonstrates our ongoing commitment to the very highest standards of reporting accuracy and method transparency available in the industry."

Committed to meeting the complex and ever-expanding needs of the digital advertiser while maintaining the highest possible ethical advertising standards, PointRoll is also pursuing accreditation for viewability measurement across display, rich media and video. The company looks forward to continuing its collaboration with the MRC in the pursuit of accreditation for viewability across all ad formats.

Visit PointRoll's website for a complete listing of all certifications and accreditations: http://www.pointroll.com/certifications-accreditations/

About PointRoll
Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences. For more information, visit http://www.pointroll.com or follow us @pointroll.