SOURCE: Cofactor

September 21, 2015 12:12 ET

PointRoll and Shoplocal Merge Under a Stand Alone Brand; Unveil Cofactor Content Activation Engine™

New Company and Solution Enables Brands to Turn On Web to Drive Local Sales Through the Intelligent Delivery of Content Anywhere

KING OF PRUSSIA, PA--(Marketwired - Sep 21, 2015) - TEGNA (NYSE: TGNA) companies PointRoll and Shoplocal today announced they have come together to form a single new brand, Cofactor. Cofactor combines the products, DNA and expertise of Shoplocal and PointRoll and uniquely enables brands to bridge the divide between online and offline worlds, through the intelligent delivery of content everywhere, driving sales locally.

Additionally, the Cofactor Content Activation Engine™ launch is a first of its kind solution within the ad tech industry. This product expands Cofactor's reach beyond its retail industry leading Shoplocal API. The Cofactor Content Activation Engine™ enables brands to easily onboard all of their content, activate and dynamically distribute it cross-channel. For marketers, promoting the brand and driving sales have often been an either-or proposition. Cofactor's 5,000 customers, like Target, Walgreens, Walmart, P&G, Nissan and Audi, no longer have to choose and now have the means to effectively activate cross-channel communications to drive personalization, relevancy and sales.

"Connecting online and offline is a big opportunity for brands, as 90 percent of shopping still happens locally," said Cofactor CEO Mario Diez. "But how brands plan and execute communications across an ever-expanding list of disconnected messages delivered through uncoordinated channels is still a challenge. Through the industry's first Content Activation Engine™, Cofactor enables marketers to make sense of this complexity -- and empowers marketers to onboard, activate and dynamically distribute any and all content to drive sales, locally."

This market need for intelligent online to offline content to commerce solutions is at an all-time high and is the subject of a new report by Altimeter Group and Cofactor: From Web Traffic to Foot Traffic: How Brands and Retailers Can Leverage Digital Content to Power In-Store Sales. Altimeter Group and Cofactor will release the results of the study on September 28 as Cofactor embarks on a multi-city tour that will commence at IAB MIXX Conference in New York City at Advertising Week. The research results will also be shared at Shop.org Digital Summit in Philadelphia (October 5-7), Shopper Marketing Expo in Minneapolis (October 13-15) and J.D. Power Automotive Marketing Roundtable in Las Vegas (October 20-22).

During each of these events, brand marketers will have an opportunity to learn about the Cofactor Content Activation Engine™, meet with executives from the company and access research and other educational materials to help them achieve their goals.

For information about any of these events and/or to learn more about Cofactor and the Cofactor Content Activation Engine, please watch this video or visit our cofactordigital.com.

About Cofactor

By combining the DNA of digital marketing leaders, Shoplocal and PointRoll, Cofactor uniquely enables brands to connect content to intent through the intelligent delivery of content everywhere, driving sales, locally. Through the industry's first Content Activation Engine™, Cofactor enables marketers to easily onboard all their content, activate it and then dynamically distribute it to drive sales, locally. The company serves over 5,000 of the nation's top brands, including Target, Walgreens, Walmart, P&G, Nissan and Audi. Cofactor is a TEGNA Inc. (NYSE: TGNA) company. For more information, visit cofactordigital.com.

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