SOURCE: PointRoll

PointRoll

March 04, 2015 09:31 ET

PointRoll to Present Annual Online-Ad Benchmarks Report

Consultative Services Manager Erin Crapser Will Analyze All Impression Data for 2014

KING OF PRUSSIA, PA--(Marketwired - Mar 4, 2015) - Are ad-interaction rates changing over time? What about brand interaction times? How should marketers respond? On Thursday, March 5th, PointRoll will present its annual Benchmarks Report at a webinar hosted by Consultative Services Manager Erin Crapser.

PointRoll's latest Benchmarks Report highlights top-performing ad formats and analyzes ad units that ran on desktop and mobile devices.

The report analyzed more than a hundred billion ad impressions throughout 2014. Among its findings:

  • Interaction rates for interactive in-stream ads increased more than 200% over 2013 rates
  • Mobile rich media interactions rates rose almost 30% over 2013
  • CPG ads achieved the highest brand interaction times in rich media

The webinar will present the complete findings from the 40-page report. A MediaPost article on Tuesday reported some of the highlights:
http://bit.ly/1AWElfz

All webinar registrants will receive a copy of the report at no charge. To participate, and learn all about 2014's biggest results, register now at
http://bit.ly/1BRjfl5

WEBINAR DETAILS:
Thursday, March 5, 2015
2 pm EST

About PointRoll
Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences. For more information, visit http://www.pointroll.com or follow us @pointroll.