SOURCE: PointRoll


August 03, 2011 12:30 ET

PointRoll's SmartSocial Powers New 'Weekly Ad' for RadioShack on Facebook

New Window-Shopping Capability Gives Consumers Detailed Product Info Within Facebook, Creating Deeper Shopper and Brand Experiences

NEW YORK, NY--(Marketwire - Aug 3, 2011) - PointRoll, a Gannett Company and the leading provider of digital marketing technology, is helping to power RadioShack's efforts to connect with consumers where they socialize online. With PointRoll's SmartSocial offering, a part of the ShopLocal SmartDelivery product suite, RadioShack has introduced its new "Weekly Ad" on the RadioShack Facebook page, incorporating advanced browse-by-page and dynamic, user-initiated browse-by-item display functionalities that create a window-shopping experience for consumers on Facebook.

"Based on our proprietary research, we know most RadioShack shoppers search online and seek referrals from friends and family before visiting a store. So we're making it easier for them to learn more on their terms," said Lee Applbaum, executive vice president and chief marketing officer for RadioShack Corp. "Facebook is often a hub for these information-seeking conversations and provides a great forum for injecting relevant product details into these discussions. PointRoll gives us the ability to tie in local deals, dynamic content and location-specific experiences to make Facebook conversations around shopping for our products engaging and simple for consumers."

With PointRoll's SmartSocial, consumers are now able to browse the Weekly Ad on RadioShack's Facebook page in multiple ways, including:

  • Weekly Ad Page Browse - Users can browse the digital circular page-by-page and rollover items of interest. This browsing activity leaves users a breadcrumb trail so they can easily return to the landing page. In the page-by-page browse, users can also choose to "Like" the Weekly Ad at any point of interaction and choose to showcase this to their friends.
  • Item Recommendations - Users can browse the most popular items that are dynamically presented through a "wisdom of crowds" recommendation engine. Brands can also use this feature to recommend special offers from specific manufacturer partners.
  • Item Detail - Users can view all available details about a specific item and prominent buttons, such as "Back," "Like," "Other Items You Might Like," and "Additional Product Details," prompting users to continue window shopping all within Facebook.
  • Change Location - Users can change their location and/or view other stores within their current location with "Maps & Directions" and are allowed to "View the Weekly Ad" which sets to their location, making the Facebook shopping experience highly localized and personal to the user.

See the functionality in action here.

"As more shopping-related conversations, behaviors and purchase intents are fostered within social networks like Facebook, the powerful opportunity for retailer advertisers to engage is undeniable," said Rob Gatto, CEO, PointRoll. "RadioShack's use of our enhanced Facebook browsing capabilities brings one of the most important shopping activities -- window shopping -- right where the most influential product research and conversations about consumer electronics take place."

PointRoll's SmartSocial offering is part of the ShopLocal SmartDelivery product suite and helps advertisers create the most personalized and social consumer shopping experiences. To learn more about creating dynamic Facebook Pages and Facebook advertising, or social media enhanced weekly online circulars, please visit PointRoll's Resource Center here.

About PointRoll
PointRoll, a Gannett Company (NYSE: GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, digital circulars, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 500 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, visit or follow us @pointroll.

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