SOURCE: Left Brain DGA

Left Brain DGA

May 04, 2011 08:36 ET

Poised for Growth, Leading Demand Generation Agency, Left Brain DGA, Announces New Leadership

MENLO PARK, CA--(Marketwire - May 4, 2011) - Left Brain DGA, a Silicon Valley-based demand generation agency, announces the addition of three key members to its senior team. The company named Gary McGrath to Chief Revenue Officer; Barbra Gago to Director, Demand Generation Strategy; and Inger Rarick to Director, Client Services.

"I am excited about the fact that we continue to attract the industry's best talent," said Malcolm Friedberg, Left Brain DGA's President. "These key additions reflect our rapid growth as a leading demand generation agency in North America, while positioning us to better serve enterprise organizations globally."

Left Brain DGA helps enterprise marketing organizations develop and grow successful demand generation programs. The team is comprised of tenured marketing and sales executives, all of who come directly from the marketing automation, demand generation and inbound marketing arena.

Gary McGrath is a seasoned marketing automation industry veteran with over 20+ years of enterprise software sales experience. For almost 6 years McGrath was with Eloqua, a leading marketing automation company. At Eloqua he built and led the eastern region sales team, developed their sports vertical and then moved on to launch Eloqua's Enterprise Business where he secured and managed successful deployments of Eloqua at many of the company's largest global clients. Prior to Eloqua he served in a number of leadership roles helping to build and manage sales and marketing teams in North America.

Barbra Gago is an expert in online and organic demand generation, and she has led social media and inbound marketing strategies at Palmer Advertising, Cloud9 Analytics, and Genius.com. Ms. Gago is skilled at developing buyer 2.0 profiles and ensuring the development and mapping of valuable content that moves buyers through their unique buying processes. Her focus is on developing demand generation strategies that integrate social media, content marketing, lead nurturing, lead scoring, Web development and sales enablement to holistically support revenue objectives, increase marketing's impact on sales and to drive a predictable marketing pipeline.

Inger Rarick is a talented marketing and client services professional with 15+ years of experience developing and executing marketing strategies for a wide range of technology companies. As an agency account management expert with extensive agency and client service experience, including at BSMG Worldwide, Inger is skilled at forging positive relationships and helping to lead top performing teams to meet current and future demand generation program objectives.

About Left Brain DGA
Left Brain DGA is a leading demand generation agency, serving some of the largest and best-known enterprise brands. The agency helps marketing organizations develop and grow successful demand generation programs. Its approach leverages a proprietary demand generation process model -- The Left Brain Model™ -- powered by marketing automation technology. The agency delivers a full set of services that span strategy, content, technology, analytics and optimization for demand generation programs.

Left Brain DGA is based in the heart of the Silicon Valley.

Contact Information

  • Contact:
    Malcolm Friedberg
    President
    Left Brain DGA
    650-561-3435

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