SOURCE: PokerJunkie

January 30, 2007 10:02 ET and London-Based Football Club Announce New Sponsorship Deal

STOCKHOLM, SWEDEN -- (MARKET WIRE) -- January 30, 2007 --, one of the world's most dedicated poker sites, looks forward to sharing the benefits of the online poker boom with other growing sporting communities. Their latest sponsorship, with London-based women's football club K.I.K.K. United, comes with the added hope of furthering acceptance and respect for both women's football, and women's athletics in general. and London-based women's football club K.I.K.K. United are pleased to announce a new sponsorship agreement.

For, one of the industry's most dedicated poker sites, it's a valuable opportunity -- particularly at this moment in time -- to reach out to mainstream sporting communities and work towards a greater acceptance for poker in the world-at-large.

There's a lot of misinformation about online poker, and poker in general, out there. The element of skill is frequently underappreciated and misunderstood, and the purity of the game as a test of intelligence and will, as much as random card allocation, sometimes gets lost in the shuffle.

The same can be said for women's football. The most popular game in the world for a reason, football can be as much mental acuity and team strategy as it is physical prowess. The most brilliant of athletes can be brought to a standstill by the most brilliant of tacticians (for a short time, anyway), but more than anything it's a balance of the two -- brains and brawn -- that carry the day and the championship trophies.

K.I.K.K. United (Kick in Kulan i Krysset -- Swedish slang for shooting for the top corners), a multi-national, 23-woman strong football club that plies their trade in Division 2 South of the Greater London Women's Football League, has that balance in spades. Made up of talented and dedicated players of four different nationalities, their goal, ostensibly, every week is to knock off all comers on the slipshod pitches of London's Regent's Park.

Ultimately, though, their goal is more than that: To bring brains to the brawn, and play tactically beautiful football, but also to show the game of women's football in its greatest light -- as a mix of athleticism and desire, strategy and teamwork, and deserving of as much respect as its male counterpart. is proud to help them in their quest, and look forward to playing a role, however small, in the support of women's athletics.

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