SOURCE: Polarn O. Pyret

Polarn O. Pyret

September 14, 2010 07:00 ET

Polarn O. Pyret Announces Debut of Collection at Nordstrom

GREENWICH, CT--(Marketwire - September 14, 2010) -  Polarn O. Pyret (, the premium children's wear brand from Sweden, has announced that its first wholesale collection of fall 2010 essentials, funky prints and top-quality outerwear will be available exclusively at select Nordstrom department stores across the United States starting in October and through the 2010 holiday season. The debut marks Polarn O. Pyret's first move into wholesale in the United States and expands the brand's reach which already includes its own flagship store and e-commerce site. 

"We are proud to partner with Nordstrom to make the Polarn O. Pyret brand more accessible to our eager customers in the United States," says Jennifer Athanason, the U.S. master franchisor for Polarn O. Pyret. "We are thrilled by the reception of the brand in this country and are confident that Nordstrom customers are going to be equally excited to discover our special brand from Sweden -- a favorite in that country and throughout Europe for almost 35 years."

Polarn O. Pyret designs in bold colors and whimsical patterns, available for children ages 0-12. Approximately 30 percent of the line is defined as "clothes not for boys, not for girls, but for children." Primary colors and gender-neutral patterns provide a unique selection of clothing which can then be passed from brother to sister, cousin to cousin.

This innovative brand will take its place at Nordstrom just in time for the holiday shopping season.

"Polarn O. Pyret is a wonderful brand that has been a household name in Sweden for more than three decades, and has done an excellent job of balancing sustainability with functionality and clean design," said Gary Flynn, the National Merchandise Manager for children's wear at Nordstrom. "We want to provide a unique mix of high-quality brands for our customers to choose from, and adding Polarn O. Pyret to the mix gives our children's wear offering a unique balance of styling and sensibility."

About Polarn O. Pyret
Polarn O. Pyret is a premium children's wear brand from Sweden, always identifiable by its iconic stripes. The company has designed highly functional quality clothing since its start in 1976 and with the same philosophy: Children need clothes that they can play in and freely wear wherever they are and in whatever weather. The company has more than 112 stores across Europe, as well as an online store in the United States since 2009.The first physical store opened in the U.S. in Greenwich, CT, in August 2010. It is the fastest growing children's clothing company in Scandinavia and aims to further expand globally. The Polarn O. Pyret concept is owned by RNB Retail and Brands, listed on NASDAQ OMX Stockholm MidCap. For more information, please visit

About Nordstrom
Nordstrom, Inc. is one of the nation's leading fashion specialty retailers, with 196 stores located in 28 states. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 115 full-line stores, 78 Nordstrom Racks, two Jeffrey boutiques and one clearance store. Nordstrom also serves customers through its online presence at and through its catalogs. Nordstrom, Inc. is publicly traded on the NYSE under the symbol JWN.

Contact Information

  • Contact for POLARN O. PYRET USA:
    Jennifer Athanason
    SPM Retail LLC.
    U.S. Master Franchisor for POLARN O. PYRET
    Email Contact
    (203) 683-7670

    Contact for Nordstrom:
    Pamela Lopez
    Nordstrom Public Relations
    Email Contact
    (206) 373-3171