SOURCE: Polarn O. Pyret

Polarn O. Pyret

August 11, 2011 13:00 ET

Polarn O. Pyret Announces Manhattan Retail Shops to Open This Fall

NEW YORK, NY--(Marketwire - Aug 11, 2011) - Polarn O. Pyret USA (, the premium children's wear brand from Sweden, announced the September opening of two new Manhattan retail shops. The first will be located at 200 Chambers Street in Tribeca and another at 428 Columbus Avenue near Central Park.

"We are delighted to introduce this beloved brand and its original Swedish stripes to the Manhattan market," says Jennifer Athanason, president for Polarn O. Pyret USA. "We understand that New York City parents are looking for quality clothing, functional design and a unique style. We want to deliver all that and provide a fun and easy shopping experience where the City parent can purchase all their children's clothing in one location."

Polarn O. Pyret's philosophy for 35 years has been to design clothing that lets children be children. The brand provides an expansive collection to outfit kids for rainy days, party days and everything in between, including basics for newborns and children up to 11 years of age.

The two new retail shops will be the second and third for Polarn O. Pyret USA. The first store opened in Greenwich, Connecticut, in August 2010. The brand launched its American web store in March 2009. These New York City openings solidify the brand's U.S. East Coast beachhead as Polarn O. Pyret continues its expansion across the country.

Polarn O. Pyret stores are designed with a clean, bold look that adheres to the best qualities in Scandinavian design. The stores are welcoming spaces for both parent and child alike -- with comfortable seating areas, train tables, and special nooks for kids to explore while their parents shop with well-trained sales associates. The store furnishings are imported from Sweden and use sustainable wood products obtained from responsibly managed forests in that country.

About Polarn O. Pyret

Polarn O. Pyret is a premium children's wear brand from Sweden, always identifiable by its iconic stripes. Since its start in 1976, Polarn O. Pyret has always aimed to combine high quality products with consideration for the environment with the same philosophy: Children need clothes that they can play in and freely wear wherever they are and in whatever weather. The company has more than 100 stores across Europe, one store in Greenwich, Connecticut, as well as an online store in the US. It is the fastest growing children's clothing company in Scandinavia and aims to further expand globally. The Polarn O. Pyret concept is owned by RNB Retail and Brands, listed on NASDAQ OMX Stockholm MidCap. For more information, please visit

Contact Information

  • Contact for Polarn O. Pyret USA:
    Jennifer Athanason
    Email Contact