April 24, 2012 01:00 ET

POLER CAMPING STUFF: Snow+Rock Launches Ultra Cool US Camping Brand in the UK

GUILDFORD, UNITED KINGDOM--(Marketwire - April 24, 2012) - Here at Snow+Rock we're proud to introduce new US brand POLER. Started in 2011 by Benjii Wagner and Kharma Vella, skate and snow boarders who recognised the demand from fellow skaters, snowboarders and surfers looking for cool, practical outdoor kit to take on road trips. Developing the Poler product they wanted to make stuff for people who have adventures all over the world whilst wearing jeans, a t-shirt, and sneakers.

You can't help but soak up their laid back vibes with their funky rucksacks, sweatshirts and T-shirts, but the hero is their Nap Sack - a sleeping bag you can wear! Summer weight with zips at the shoulders (so you can stick your arms out) and a drawstring at the bottom (so you can open it up and stick your legs out). Hike it up to your waist; hang out by the campfire and then crawl back into your tent without having to ever leave your bag!

The Nap Sack is going to be the must-have item for the summer. Perfect for English summer mornings and evenings when a slight chill is in the air. Ideal for festivals, open-air cinema dates, evenings around the campfire, on the beach for early morning surfs, sleepovers, basically anywhere you'd wish for the added warmth of a lightweight sleeping bag!

The POLER range includes sleeping bags, tents, bags, and camping equipment that are simple, well designed and look good, for people that are travellers, couch surfers, regular surfers, skateboarders, snowboarders, cyclists, parents, kids, car campers and anyone else looking to have fun on road trips and in the outdoors.

Notes to Editors:


Benji Wagner and Kharma Vella started POLER in November 2011. Benji grew up skating and snowboarding and, prior to Poler, his day job was photography and filming in the skate world. Kharma also grew up skating and snowboarding and has been involved in the snowboard industry for over 20 years.


The UK's leading specialist outdoor retailer opened their first store on Kensington High Street in 1982. Since then they've expanded across the UK and Ireland and now boast an enviable multi-channel offering with 24 stores, mobile shopping via it's mobile site and a constantly evolving website.

POLER is available in selected Snow+Rock stores and online now.

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