SOURCE: CafePress


April 25, 2011 15:45 ET

Political T-Shirt Economy Kicks Into High Gear as Presidential Election 2012 Heats Up -- a CafePress Cultural Barometer™ Report

SAN MATEO, CA--(Marketwire - Apr 25, 2011) - Inquiring minds want to know: will President Barack Obama remain in office or will another hopeful (Donald Trump?) walk into the White House? While election predictions may be premature, voters are already rallying to show their support -- and disapproval -- of all potential candidates on CafePress, the leading source for high-quality custom printed products. From Trump to Palin to Obama, there are already over 400,000 user designed 2012 election T-shirts, mugs and more available on the site. As witnessed during the 2008 Presidential election cycle; consumer-spending trends on t-shirts and other political swag on CafePress offers telling straw poll results pointing to possible election results.

CafePress reveals that since the official announcement of the Obama 2012 campaign the term 'Obama' has been the number one search term on its site. Of the 4.2 million user designed Obama gifts available on CafePress, popular pro-Prez designs include "Yes We Can - Again" and "Obama 2012," while "Gone" and "Change Over" are among the sentiments expressed on over 450,000 anti-Obama t-shirts and gifts available.

Meanwhile support for real estate mogul and Hollywood entrepreneur Donald Trump continues to rise. Sales of Trump 2012 t-shirts and gifts have consistently grown from 2 percent of 2012 election gear sold in January to 32 percent in April! On the flip side, T-shirt support wanes for 2012 Sarah Palin swag with sales plummeting from 54 percent in January to 23 percent in April. Other candidates on the rise include Newt Gingrich, Michele Bachmann, Mike Huckabee and Ron Paul.

"As CafePress saw four years ago (and four years before that), the T-shirt economy has a history of predicting presidential winners," said CafePress Director of Marketing Marc Cowlin. "In 2008, Obama was a consistent fan favorite on CafePress, surpassing sales of McCain t-shirts and gifts by more than 30 percent in the weeks leading up to the election. We'll be following along closely as momentum builds for another interesting 'T-shirt race.'"

About CafePress Cultural Barometer Report
CafePress is the world's biggest destination for self-expression through merchandise. With over 11 million shoppers visiting CafePress to buy or create custom t-shirts, mugs, posters and other unique gifts that reflect their interests, passions, beliefs and affiliations it's a real-time reflection of the things people truly care about. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. In April of 2009 CafePress created the Cultural Barometer™ Report to share some of the more interesting, obscure, newsworthy, overwhelming, and just plain funny trends that come to our attention via the almighty T-shirt.

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