SOURCE: La Crema

La Crema

November 10, 2011 14:05 ET

Pollinate Makes Holidays Glow for La Crema Wines, Non-Profit 'One Warm Coat'

Multi-Media Initiative Ties Holiday Campaign to Philanthropic Giving

PORTLAND, OR--(Marketwire - Nov 10, 2011) - Pollinate today kicks off 'Feel the Glow,' a campaign for La Crema winery that spreads the warmth of the holiday season both in spirit and to those in need of some real warmth with support to the national charity, One Warm Coat.

With an estimated 15% of Americans living in poverty, a warm coat is often considered a "nice to have" budgetary expense. By teaming with One Warm Coat, La Crema is able to activate and engage their Facebook community to help support those in need this winter season.

"It is exciting to see technology used in such an innovative way to share our mission/message," said Sherri Lewis Wood, President of One Warm Coat.

Fans of La Crema's Facebook page (www.facebook.com/LaCremaWinery) can 'Pass the Glow' via a custom application that lets users send a 'glow' message to anyone on the social media site. The application displays how many total messages have been sent, with La Crema donating 50¢ to One Warm Coat for each one passed -- up to $20,000. Users can also see which network of friends has generated the largest number of donations.

"We believe 'Pass the Glow' is a great way to engage with our customers while supporting an extremely worthwhile cause," said Emily Oakes, Director of Marketing for La Crema.

Other holiday campaign elements include restaurant and retail point-of-sale materials, a mobile application, and digital advertising.

About La Crema
Since 1979, La Crema has been dedicated to crafting Chardonnay and Pinot Noir from California's most renowned cool climate regions. What began at our home base in the Russian River Valley has grown to include the Sonoma Coast, Los Carneros, Anderson Valley and Monterey regions. La Crema is a family owned winery and part of the Jackson Family portfolio of fine wines. For more information visit www.lacrema.com.

About One Warm Coat
One Warm Coat is a national non-profit organization that helps assist local agencies collect and distribute free coats to people in need. Founded in 1992, the organization has helped give away close to three million coats thus far across America.

About Pollinate
Pollinate is a full-service brand marketing agency based in Portland, Oregon. Clients include Jackson Family Wines (La Crema, Byron, Cambria wineries), Wilson Sporting Goods, Leatherman Tool Group, Yakima, Umpqua Bank, Hollywood Theatres and Surfrider Foundation. For more information, visit www.pollinate.com.

Contact Information

  • Contact:
    Levi Patterson
    Company: Pollinate
    Phone: 503 -719-8642
    Email: Email Contact