May 06, 2010 06:00 ET
Polyvore Partners With Brooklyn Museum on "American High Style: Fashioning a National Collection"
Leading Fashion Community Offers Digital Styling Tools for Museum Visitors to Remix Fashion Exhibition
BROOKLYN, NY and MOUNTAIN VIEW, CA--(Marketwire - May 6, 2010) - Polyvore, the leading fashion and social shopping platform, today announced an online media partnership with the Brooklyn Museum's major fashion exhibition: American High Style: Fashioning a National Collection on view from May 7 through August 1, 2010. To mark the new relationship between the Brooklyn Museum and the Costume Institute at The Metropolitan Museum of Art, the Brooklyn Museum presents an exhibition of some of the most renowned objects from its costume collection. American High Style consists of approximately eighty-five dressed mannequins and a selection of hats, shoes, sketches, and other fashion-related material that will reintroduce the collection, long in storage, to the public. Polyvore will provide museum goers with digital styling tools to remix images from the exhibition live in the gallery, as well as online, to create and share their own interpretations of American High Style.
The exhibition will document the development of the Brooklyn Museum costume collection from its inception in the early 20th century to its function as a working design lab, and its development into one of the premier costume collections in the country. Featured will be works by the first generation of American women designers such as Bonnie Cashin, Elizabeth Hawes, and Claire McCardell, as well as material created by Charles James, Norman Norell, Gilbert Adrian, and other important American designers. Also included will be works by French designers who had an important influence on American women and fashion such as Charles Frederick Worth, Elsa Schiaparelli, Jeanne Lanvin, Jeanne Paquin, Madeleine Vionnet, and Christian Dior. The Metropolitan Museum of Art will celebrate the arrival of the Brooklyn Museum costume collection at the Met with a related exhibition, American Woman: Fashioning a National Identity, on view May 5-August 15, 2010.
"Polyvore is known for its influential global fashion community and we wanted to integrate an engaging social experience into the American High Style exhibition," said Shelley Bernstein, Chief of Technology for the Brooklyn Museum. "Working with Polyvore enables us to collect our visitors' visual interpretations of the exhibition in real-time and share their creations with both a local and global audience."
Together, the Brooklyn Museum and Polyvore have created an immersive and unique experience that enables museum visitors at the exhibition and online to mix and match over 300 images of apparel, shoes and accessories -- ranging from ball gowns to beachwear -- to create their own looks. Included are Schiaparelli's Surrealist insect necklace, considered by experts to be one of the most important works in the collection; elaborate ball gowns and day wear by Charles James; evening ensembles by Charles Frederick Worth, Christian Dior, and Mainbocher; street wear by mid-20th-century designers including Vera Maxwell, Claire McCardell, and Elizabeth Hawes; a group of hats by legendary milliner Sally Victor; and dazzling evening wear by Norman Norell. The resulting creations will be published to the museum's website and also showcased on polyvore.com/brooklynmuseum.
"We're honored to partner with the Brooklyn Museum on the interactive component of American High Style," said Sukhinder Singh Cassidy, Polyvore CEO. "The Brooklyn Museum is truly embracing and celebrating the fashion community by weaving their voices and vision into this landmark fashion exhibition."
The American High Style: Fashioning a National Collection is on View May 7 through August 1, 2010, Press Preview May 6, 2010. For more information, please visit: brooklynmuseum.org/exhibitions/american_high_style.
Polyvore (polyvore.com) is redefining how people around the world discover, create and share style on the Internet. Polyvore's easy-to-use virtual styling tool lets people mix and match products from any online store to create their own fashion collections called "sets." The Polyvore community consists of trendsetters, shoppers and aspiring stylists, who create more than 30,000 sets daily and spend an average of 10 minutes on the site per visit. With over 6 million unique visitors and 140 million pageviews per month, Polyvore is the largest fashion community site in the world. Polyvore members also share their creations on blogs and social networking sites like Facebook and Twitter, extending Polyvore's reach by an additional 22 million impressions per month. This viral distribution network fosters the exposure and discovery of new products, brands and styling insights across a large global audience. Located in Silicon Valley, Polyvore is backed by leading venture capital firms Benchmark Capital and Matrix Partners and consists of technology industry veterans from Google and Yahoo.
About The Brooklyn Museum
The Brooklyn Museum is among the largest art museums in the United States with comprehensive collections ranging from ancient Egyptian masterpieces to contemporary works. The Brooklyn Museum costume collection was founded in 1902 with the goal of providing inspiration to America industry. For the next 80 years, through its Department of Industrial Design, its Design Lab, and its Department of Costumes and Textiles, the Museum served as one the most important centers in the United States for the study and collecting of fashion. The stature and quality of the collection also inspired a number of great American designers to deposit their archives at the Museum. In addition to being an outstanding assemblage of individual works of great rarity and aesthetic quality, with masterpieces by Worth, Paul Poiret, Lanvin, Christian Dior, Balenciaga, Charles James, Norman Norell, and Clair McCardell, the collection documents the consolidation and growing international importance of the fashion industry in New York City.