SOURCE: Pompeian, Inc.

Pompeian, Inc.

September 29, 2015 12:03 ET

Pompeian® Inc. Introduces New Smooth Extra Virgin Olive Oil

Latest Addition to the Pompeian Line Offers Mild Flavor Profile

BALTIMORE, MD--(Marketwired - Sep 29, 2015) - Pompeian, Inc. is excited to announce the availability of Pompeian Smooth Extra Virgin Olive Oil to satisfy the growing demand for a quality extra virgin olive oil that is milder on the palate. Its delicate flavor profile makes it ideal for sautéing, sauces and stir-frying, as well as a perfect blend to enhance many of the light dishes of the Mediterranean Diet. Fruity and aromatic, with apple notes and a sweet almond aftertaste, Pompeian Smooth Extra Virgin Olive Oil is well balanced by just a hint of spiciness.

"We recognized a consumer need for a healthy, quality extra virgin olive oil with a more delicate taste," said David Bensadoun, Chief Executive Officer. "While traditional Pompeian Robust Extra Virgin Olive Oil is a pantry staple, the extensive olive oil knowledge of the Pompeian Sensory Panel allowed us to create the perfect complement in Pompeian Smooth Extra Virgin Olive Oil."

The Pompeian Smooth Extra Virgin Olive Oil product innovation and Pompeian's traditional Robust Extra Virgin Olive Oil differ in their flavor profiles, which dictate the best occasions to use each. Pompeian's traditional Robust Extra Virgin Olive Oil has a vivacious bitterness and peppery taste that is best suited for marinades, pastas and salad dressings -- instances where the prominence of its spicy, bitter character elevates the overall taste of a dish. Smooth Extra Virgin Olive Oil, on the other hand, is perfect for a meal in which you want olive oil to enhance, but not overpower, your dishes.

Like Pompeian Robust Extra Virgin Olive Oil, Pompeian's new Smooth Extra Virgin Olive Oil carries the U.S. Department of Agriculture Quality Monitored Seal, reflecting rigorous testing for sensory, quality, purity and origin to ensure product quality. Additionally, Pompeian extra virgin olive oils carry the North American Olive Oil Association (NAOOA) seal, which certifies freshness as well as the authenticity at the store level. All of Pompeian's extra virgin olive oils are extremely low in acidity and first cold pressed.

For more information about Pompeian extra virgin olive oils and Pompeian's full product line, visit www.pompeian.com. And follow Pompeian on Facebook and Twitter.

About Pompeian, Inc.
Baltimore based since 1906, Pompeian, Inc. is America's largest national brand of olive oil, best-selling wine vinegars and a variety of cooking wines. In addition, Pompeian is the first brand to carry the USDA Quality Monitored seal on its extra virgin olive oil.

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