SOURCE: Pontiflex Inc.

Pontiflex Inc.

December 15, 2010 13:26 ET

Pontiflex Caps 2010 With 150 Percent Growth Driven by Innovative Web and Mobile Signup Ads

Major Marketers Turn to Pontiflex Signup Ads to Acquire Users for Their Email and Social Communities in a 100 Percent Opt-In Way

BROOKLYN, NY--(Marketwire - December 15, 2010) - One of New York City's fastest-growing technology startups, Pontiflex Inc., today announced that it will close 2010 as its most successful year on record with revenues up 150 percent from 2009. Driven by significant interest from Fortune 500 brand marketers in signup ads, Pontiflex is at the forefront of a fundamental shift in digital advertising, where publishers and advertisers seek to monetize users instead of site traffic or impressions.

As a key player in New York City's digital media and technology startup community, Brooklyn-based Pontiflex continues to experience double revenue growth year-after-year and high praise for its leading e-mail and social acquisition platform. Using the Pontiflex platform, consumers can sign up for ads on the Web and in-app on their mobile devices to get deals and information from the brands and organizations that matter to them. The 100 percent, opt-in ad formats protect consumers' online privacy while providing marketers with good, clean data about the people most likely to purchase their products or support their causes. Advertisers only pay for qualified signups -- the actual data from people who have chosen to hear from them -- never wasted clicks or impressions.

The Pontiflex system offers marketers a single point of connection for creating, managing and optimizing campaigns across multiple media and devices. In 2010, more than 300 Fortune 500 brands and national nonprofits ran signup ad campaigns using Pontiflex, resulting in more than 21 million people opting in to receive offers and information from their favorite brands. With signup ads, users opt in for advertisements without having to click away from a publisher's website or close out of an app on a mobile device. 

Notable highlights contributing to Pontiflex's success in 2010 include:

  • Strong adoption of signup ads by leading brands: Major brands like Hasbro Inc., Nickelodeon, Toyota, John Frieda, Adidas, E*TRADE, Kimberly-Clark, PalmBeach Jewelry and the ASPCA used the Pontiflex signup ad platform to connect with and engage motivated people across online, mobile and social media. 
  • Explosive inventory growth:  Top publishers like,, and hundreds of content, e-commerce and retail sites implemented signup ads to make money on new areas of their sites, where users are most engaged with site content.
  • Launch of Pontiflex AppLeads: Pontiflex AppLeads enables Apple and Android mobile app developers to offer contextually relevant, in-app advertising to users. By eliminating the click-through, the solution addresses a major pain point in mobile app advertising. The Pontiflex AppLeads platform has seen a rapid uptake by Apple and Android app developers. Developers like Brisk Mobile and Moonbeam Development are reporting CPMs in the $15- $75 range. 
  • Enhancements to Pontiflex AdLeads: Pontiflex introduced several key enhancements to its AdLeads platform that make it easy for advertisers and agencies. The new functionalities enable marketers to acquire new users and extend the conversation across email and social media from a single point of connection. For the holiday season, new features enabled marketers to generate custom coupons in an automated way, and actively engage with their target audiences at the point of highest interest.
  • Strong Email Service Provider (ESP) Partnerships: In 2010, Pontiflex established strategic partnerships with a number of top email service providers including Bronto Software, ExactTarget, Experian CheetahMail, Responsys and StormPost. Pontiflex's technology integrations with these firms enable marketers to acquire engaged users and follow up with them in real-time.
  • Industry Awards and Accolades: In 2010, Pontiflex debuted on the Inc. 500 list of America's fastest growing companies at #273; was named to the AlwaysOn Global 250 and Silicon Alley Insider (SAI) Digital 100; was the overall winner of the Lead411 Technology 500 list; and ranked #7 on the list of Crain's "Best Places to Work in New York City."
  • Thought Leadership: Zephrin Lasker, Co-Founder and CEO of Pontiflex, was invited to speak at several industry events including the first-ever Ingenuity Conference, a high-impact forum to showcase select entrepreneurs based in the greater New York area, and for the DIGIDAY: ON MEDIA Conference's Mobile Hour. In addition, Jordan Cohen, Vice President, Business Development, spoke at the Online Marketing Summit in July and the Mediapost Email Insider Summit in December.
  • Increased Headcount: To support the accelerated growth of the company, Pontiflex has increased its headcount by more than 50 percent in 2010 across its offices in New York, Boston, Seattle and Bangalore.

"It has been an outstanding year for Pontiflex at every level of the organization -- from the tremendous strides made with the launch of our mobile platform, AppLeads, to being recognized as a great place to work," said Zephrin Lasker, Co-Founder and CEO, Pontiflex. "Looking forward, our mission is to continue to offer marketers a platform for connecting brands to the right people in a way that is respectful of user privacy."

About Pontiflex
Pontiflex is the industry's leading email, mobile and social acquisition platform. Pontiflex's patent-pending technology makes advertising relevant by connecting people to the brands that matter to them. Pontiflex lets people sign up for ads on websites, social media apps and blogs and get deals and information from brands and organizations that they like. Advertisers only pay for sign ups -- the actual data from people who have chosen to hear from them. Be it moms who sign up for the Kimberly-Clark HUGGIES "Enjoy the Ride" Loyalty Program, pet lovers who sign up to help save animals with the ASPCA, or shoppers who sign up to get fashion insider information from Tommy Hilfiger, millions of people use Pontiflex every day to receive the right ads from their favorite brands and organizations.

Contact Information

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