SOURCE: Pontiflex

Pontiflex

July 12, 2011 11:32 ET

Pontiflex Debuts Industry's First Signup Ad Platform for iPad

Pontiflex AppLeads Now Provides In-App Monetization Solution Available for iPad in Addition to Already Supported iPhone and Android

BROOKLYN, NY--(Marketwire - Jul 12, 2011) - Pontiflex, Inc., the industry's leading mobile and online signup ad platform, today announced the launch of the Pontiflex AppLeads SDK for iPad. Pontiflex AppLeads is the first in-application mobile advertising platform to support 100 percent opt-in signup ads for iPad -- improving overall user experience inside mobile apps and providing groundbreaking monetization opportunities to application developers. An example of an early adopter is the Color Effects app for iPad, which is reporting $67 CPMs with ads served from Pontiflex AppLeads. Advertisers running mobile signup ads on the iPad include CafeMom, Tiger Direct and Lenovo among many others.

With signup ads from Pontiflex, users opt-in to hear only from the brands they like without having to leave the mobile app. Developers choose when and where the ads are served in the application. These include non-disruptive moments like when the app launches, between game levels or moments when songs and images are being processed. In this manner, Pontiflex AppLeads allows developers to monetize apps in a way that is respectful of the user experience.

Developers get paid every time a user signs up for an ad. The Pontiflex AppLeads SDK enables developers to capitalize on the larger form factor of the iPad. They can serve a greater number of relevant offers than they would on a mobile phone and increase revenue even further.

A focus on user experience, privacy and increased revenue opportunities has definitively set Pontiflex AppLeads apart from other app monetization options. Since its debut in 2010, Pontiflex AppLeads has hit 150 million installations of category-diverse mobile applications. According to the Q4 2010 Pontiflex CPL Report, developers report average CPMs of $101.76 on Android and $47 on iOS devices with mobile signup ads.

Advertisers working with Pontiflex AppLeads include: Tommy Hilfiger, Lilly Pulitzer, Dunhill Vacations, Hotwire, Dockers, CafeMom, SpaFinder, Rockport, Visit Scotland, Visit Mexico and many others. These advertisers use signup ads to connect with people and build email, Facebook and Twitter communities. Because the ads are not incentivized in any way, advertisers only connect with high-intent consumers -- i.e. people who have signed up because they really want to hear from them.

Click to view a demo of the Pontiflex AppLeads platform and see an image of mobile signup ads on the iPad.

"The revenue earned from Pontiflex AppLeads increases revenues and allows me to keep my apps free, which helps me increase the number of downloads," said Daniel Cota, developer, Color Effects. "It's also great as it augments my revenue stream, rather than simply replacing part of it."

"In order to succeed, mobile ads need to put users first," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "Our plan is simple: provide developers with a way to monetize apps that doesn't disrupt the user experience. With the introduction of our iPad SDK we continue to focus on delivering new monetization opportunities for an expanding list of mobile platforms."

About Pontiflex

Pontiflex powers a new kind of digital advertising platform: signup ads.

With signup ads, people can opt-in to hear from the brands they like without leaving a mobile app or website where they are engaged. Advertisers pay only for valid signups -- never for wasted clicks or impressions.

Whether it's moms who join Kimberly-Clark's HUGGIES loyalty program, pet lovers who want to help animals with the ASPCA or people who want personalized books from small businesses like Paper Hat Press, millions of people use signup ads every day to connect with their favorite brands and organizations.

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