SOURCE: Pontiflex

Pontiflex

Pontiflex

August 01, 2012 09:00 ET

Pontiflex Delivers AppConnect Solution for Acquiring New Email Marketing Subscribers on Mobile Devices

Constant Contact API Integrates AdLeads With Online Marketing Tools to Offer Small Businesses Mobile Acquisition Capabilities

BROOKLYN, NY--(Marketwire - Aug 1, 2012) - Pontiflex, the company behind the industry's leading mobile signup ad platform AdLeads™, today announced its integration with the Constant Contact®, Inc. (NASDAQ: CTCT) suite of online marketing tools. The integration will allow small businesses around the globe to acquire new customers on mobile devices and follow up with them in real time through email, social and web marketing channels directly from the AdLeads self-service user interface. In addition, AdLeads will now be featured in Constant Contact's MarketPlace, an online resource that connects small organizations with tools and services for growing their business.

"The integration between AdLeads and Constant Contact will enable thousands of marketers to get new customers through mobile advertising," said Zephrin Lasker, co-Founder and CEO, Pontiflex. "For the first time, small businesses can quickly and affordably acquire new subscribers, fans and followers through advertising in mobile apps, and then market to them throughout the customer lifecycle via a simple and intuitive online marketing suite."

AdLeads is a self-service platform that allows marketers to run in-app mobile ads and acquire customers in a 100 percent opt-in way. Marketers only pay for new-to-file and valid signups -- and never for wasted clicks or impressions. The integration facilitates the real-time delivery of new signups into customer lists maintained within Constant Contact, enabling faster, easier and more effective marketing campaigns.

"AdLeads has been a key part of our strategy to showcase our business to interested consumers on mobile devices and to grow our email list," said Charlotte Addison, marketing director, Stokke, a design-driven innovator in baby and juvenile products. "The ability to instantly add new AdLeads signups into our Constant Contact account is a powerful feature, enabling us to follow up in real time with email marketing campaigns."

With AdLeads, marketers can create an account, specify geo-targeting, create ad groups, design creative and launch mobile signup advertising campaigns. AdLeads works by enabling people to sign up to hear from the businesses they like without leaving the app they are using. They can connect to their favorite businesses by voluntarily sharing their name, email address, location and other information.

Pontiflex is committed to helping small businesses grow, and as part of today's announcement, is offering new and existing Constant Contact customers a free AdLeads ad credit worth $75 when they sign up to launch their first campaigns at https://www.adleads.com/partner-with-adleads/.

"Through our work with more than half a million small businesses, we know that finding and connecting with new customers is one of the biggest small business pain points," said Rick Jensen, senior vice president and chief sales and marketing officer, Constant Contact. "This integration takes another step toward solving this problem for small businesses, giving them another way to find and connect with their next great customer."

About AdLeads™
AdLeads is the industry's first self-serve mobile signup ad platform. With AdLeads, businesses of all sizes can run ads on top of iPhone, iPad and Android apps. They only pay when someone signs up to hear from them -- and never for wasted clicks or impressions. Since its launch in March 2012, thousands of businesses like children's publisher Paper Hat Press, Brooklyn-based restaurant Nita Nita and Australian daily deal website Catalogue Central have used AdLeads to get new customers and grow their businesses. To learn more about AdLeads, visit www.adleads.com.

About Constant Contact, Inc.
Constant Contact wrote the book on Engagement Marketing™ -- the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company's online marketing tools to generate new customers, repeat business and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Contact Information

  • Please direct all press inquiries to:
    Pontiflex
    Aaron Wessels
    point-bl_nk communications for Pontiflex
    Email Contact
    P: 415-378-8090