SOURCE: Pontiflex Inc.

Pontiflex Inc.

December 01, 2010 09:15 ET

Pontiflex Gives the Gift of New Customer Acquisition and Social Engagement This Holiday Season

Popular Jewelry Catalogue Company Uses the Pontiflex Email and Social Acquisition Platform to Connect to the Right People and Drive Sales During the Holiday Shopping Season

BROOKLYN, NY--(Marketwire - December 1, 2010) - Pontiflex Inc., a startup company that connects marketers with the right people to make advertising relevant, is helping online retailers acquire new customers this holiday season by using signup advertising as a key media strategy for connecting to and engaging with relevant consumers.

With the increasing popularity of mobile and social commerce, retail marketers are seeking new ways to attract and engage consumers through multiple channels. Companies like PalmBeach Jewelry are turning to the Pontiflex email and social acquisition platform as a powerful vehicle to connect to people through signup ads on websites, social media networks and blogs -- ultimately driving sales during the holiday buying period.

News Facts

  • PalmBeach Jewelry, one of the largest jewelry catalog companies in the world, turned to Pontiflex to help grow its email database, which supports a variety of marketing programs.
  • The 100 percent opt-in, signup ads powered by the Pontiflex technology platform and featured on premium publisher sites like Lifescript.com enable PalmBeach Jewelry to collect consumer information (i.e., name and email address) in a fully transparent way.
  • The transparency of the Pontiflex system protects brand integrity and ensures optimal performance by giving PalmBeach Jewelry a complete view into where its ads are running.
  • PalmBeach Jewelry follows up with consumers acquired through signup ads via multiple channels -- email, Facebook and YouTube. Tactics used to deepen consumer engagement include birthday and anniversary recognition emails, Facebook exclusive offers and YouTube product review and haul videos.
  • Pontiflex signup ads have driven hundreds of sales for PalmBeach Jewelry in only three months. People acquired through Pontiflex ads visit more pages per visit, spend more time on a site and have a much lower bounce rate. In fact, across all key performance indicators the Pontiflex leads show improvements greater than 25 percent versus the other web traffic.

Executive Quotes

  • "It's important that brands connect with the right people and start building a relationship well before December to drive sales during the critical holiday season. In today's socially- networked world, individuals can be a company's most important spokespeople, that's why we use media strategies like Pontiflex's signup ads to connect with the right people and drive brand relevancy, recall, awareness and recognition. People acquired through Pontiflex's signup ads have shown to be more deeply involved with our brand and make repeat purchases." - Daniel DeYoung, Director of Marketing, PalmBeach Jewelry.
  • "Increasingly, marketers are turning to social networking platforms as a means to promote their brands, build online communities and engage with customers and prospects. To do this effectively, they need to connect with interested people in a 100 percent opt-in and transparent way." - Zephrin Lasker, Co-Founder and CEO of Pontiflex.

The 2010 Holiday Season and Engagement Strategies of Retail Marketers

  • According to eMarketer, online holiday sales will represent an estimated 23.7 percent of online retail sales in 2010.
  • Mobile and social commerce are also expected to play a major role in the 2010 holiday shopping season as more shoppers use smartphones to read reviews, compare prices and locate items.
  • Digitally savvy shoppers will follow retailers on Facebook and Twitter to learn about special promotions and in-store events as well as partake in contests intended to stir positive buzz.
  • The Q3 2010 CPL Report conducted by Pontiflex found that a significant percentage of advertisers use e-newsletters with embeddable links to social media platforms to engage signups.
  • Average cost of a user acquired through signup advertising in Q3 2010 was $0.62 in the retail category.
  • The report also found that signup engagement strategies used by retail marketers focused on collecting basic fields (name, email addresses) vs. premium fields (telephone number, Twitter handle, geo-targeted details) to keep costs low and maximize return on investment.

About Pontiflex
Pontiflex is the industry's leading email and social acquisition platform. Pontiflex's technology makes advertising relevant by connecting people to the brands that matter to them. Pontiflex lets people sign up for ads on websites, social media applications and blogs and get deals and information from brands and organizations that they like. Advertisers only pay for sign ups -- the actual data from people who have chosen to hear from them. Be it moms who sign up for the Kimberly-Clark HUGGIES "Enjoy the Ride" Loyalty Program, pet lovers who sign up to help save animals with the ASPCA, or shoppers who sign up to get fashion insider information from Tommy Hilfiger, millions of people use Pontiflex every day to receive the right ads from their favorite brands and organizations.

Contact Information

  • Media Contact
    Mark Van Hook
    Articulate Communications Inc.
    212.255.0080, ext. 33
    Email Contact