SOURCE: Pontiflex Inc.

Pontiflex Inc.

January 12, 2011 11:00 ET

Pontiflex Hosts App Developer Workshop Featuring "Show Me the Money" APPNATION Conference Founder

Free Workshop to Offer Mobile App Developers Real-World Best Practices for Monetizing Mobile Apps

BROOKLYN, NY--(Marketwire - January 12, 2011) - Pontiflex Inc., a technology start-up that connects brand marketers with the right people to make online and mobile advertising relevant, will host the Pontiflex App Developer Workshop on Jan. 20, 2011. The workshop will explore simple and effective ways for Android and iPhone/iPad developers to effectively monetize their mobile apps and take advantage of the $1.25 billion mobile ad market. The workshop provides an ideal venue to meet with Apple and Android app developers in the New York area.

WHAT:  The free workshop will feature Drew Ianni, industry thought leader and founder of APPNATION, the first global conference and exposition to focus exclusively on the monetization of the burgeoning consumer applications economy. Popular mobile app development shop, Moonbean Development, will also be on-hand to discuss how developers can use Pontiflex AppLeads along with Google Adsense for Mobile solutions to maximize mobile advertising revenue.

At the workshop, mobile app developers will have the opportunity to network with peers over complimentary drinks and appetizers. Attendees are certain to walk away with practical tips to put into practice immediately.

"APPNATION is committed to pushing the applications industry forward by sharing expert advice and how-to knowledge on effective monetization strategies, new media business models, and advertising and marketing best practices," said Ianni. "We are pleased to team with Pontiflex to produce a workshop for the New York mobile app developer community that will offer attendees an open forum to discuss their experiences, learn from peers and walk away with actionable advice on how best to make money on their apps."

WHY: eMarketer estimates that total mobile ad revenue for 2011 is projected at more than $1.25 billion, solidifying mobile advertising as the next major mainstream option for digital marketers. To date, however, the mobile app advertising market has been fraught with challenges. Most mobile advertising requires people to click away from the app to a clunky mobile web browser, making for a disruptive user experience. With Pontiflex AppLeads, people can sign up for ads within the app itself.

"Smartphones and their enthusiastic users are here to stay. Now is the time for savvy mobile app developers and advertisers to harness the popularity of mobility in a way that's meaningful to both the end-user and app developer," says Zephrin Lasker, CEO and Co-founder of Pontiflex. "The goal of this workshop is simple: we want developers to walk away with the knowledge to tap into the enormous mobile apps market with proven techniques and tools in a way that doesn't take away from the end-user experience or infringe on consumer privacy." 

WHO: Drew Ianni will be speaking about the state of the mobile ad industry addressing what is working and where there is room for improvement. He'll be drawing on interesting results of the last APPNATION conference as well as what to expect in the future for apps.

Richard Harris, founder of Moonbeam Development, the maker of popular mobile apps like "Useless Facts" and "Famous Quotes," will share how using a combination of the Google Adsense for Mobile program (AFMA) and Pontiflex AppLeads, the company has generated impressive earnings of $8,000 per month from its apps.

Zephrin Lasker, CEO and Co-founder Pontiflex, and Brian Long, VP, Mobile development will provide a quick overview of the Pontiflex AppLeads platform. The Pontiflex AppLeads SDK takes less than 15 minutes to integrate. Within a matter of minutes, developers can have advertisements from leading Fortune 500 brands and national non-profits appear in their apps.

WHERE & WHEN: The Pontiflex App Developer Workshop will take place the evening of Jan. 20, 2011 at Rebar in Brooklyn, New York from 6:30 p.m. to 9:30 p.m. To register to attend the event, visit: http://appleadsdevelopers.eventbrite.com/

About Pontiflex
Pontiflex is the industry's leading e-mail and social acquisition platform. Pontiflex's patent-pending technology makes advertising relevant by connecting people to the brands that matter to them. Pontiflex lets people sign up for ads on websites, blogs and in mobile and social media apps to get deals and information from brands and organizations that they like. Advertisers only pay for signups -- the actual data from people who have chosen to hear from them. Be it moms who sign up for the Kimberly-Clark HUGGIES "Enjoy the Ride" Loyalty Program, pet lovers who sign up to help save animals with ASPCA or shoppers who sign up to get fashion insider information from Tommy Hilfiger, millions of people use Pontiflex every day to receive the right ads from their favorite brands and organizations.

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