SOURCE: Crossboard Mobile

mobile, pontiflex, crossboard

May 07, 2014 09:30 ET

Pontiflex Inc. Announces Company Name Change to Crossboard Mobile

New Brand Reflects Company's Vision to Transform Top-of-Funnel Marketing Investment for SMBs and National Brands in Local Markets

NEW YORK, NY--(Marketwired - May 07, 2014) - Pontiflex Inc., the pioneer of cost-per-lead (CPL) mobile advertising, announces an immediate change in its name to Crossboard Mobile ( The name change reflects the company's focus on providing a mobile acquisition solution that helps advertisers affordably generate qualified leads, while also fully integrating with their existing marketing solutions and/or email service platforms. Crossboard Mobile also helps publishers monetize their apps while maintaining a highly rated app experience that produces targeted, relevant ads for their users. Additionally the company is building an extensive partner network via API integrations with select marketing service providers, helping them to expand their offering for local small businesses with a mobile lead acquisition solution.

"This is a new era for the company and we are excited to present this updated brand which reflects our mission to help advertisers move away from expensive and time consuming top-of-the-funnel marketing services," says Steve Oriola, CEO of Crossboard Mobile. "Our cost-per-lead model combined with hyper-targeted mobile ads, allows us to offer one of the most measurable and affordable solutions in the market. It is this innovation that will continue to propel our growth and market penetration."

Founded in 2008 in Brooklyn, NY, Crossboard Mobile has experienced a surge in momentum in recent months:

  • An average of 77% quarter-over-quarter growth in the number of live campaigns for advertisers from 2013 to 2014.
  • Crossboard's core product, AdLeads, is now available to marketing service providers through API integration. This platform gives their customers access to mobile ad networks in order to deliver geo-targeted leads for their small business customers. The company's newest API partner integrations have resulted in thousands of small businesses now running successful AdLeads campaigns.

To learn more about Crossboard Mobile, or to inquire about becoming a client, partner or publisher, please visit

About Crossboard Mobile
Crossboard Mobile (formerly Pontiflex, Inc.) is the global pioneer of mobile and web "signup" ads that help marketers and businesses easily acquire and retain new local customers with a hyper-targeted ad solution. From national brands such as Olive Garden, Southwest Airlines, and Whole Foods, to the local hardware store and fitness studio, Crossboard ads encourage users to sign up for offers, coupons, newsletters, etc, the Crossboard platform only charges for new leads acquired rather than clicks or impressions -- making it the most cost-effective, ROI-driven mobile ad network in the market. Additionally, the Crossboard platform seamlessly integrates with ESPs, CRM tools and other marketing automation solutions through a brandable API. To learn more, please visit 

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