SOURCE: Pontiflex

Pontiflex

September 06, 2011 09:00 ET

Pontiflex Showcases New Mobile Marketing Opportunities at Upcoming Industry Events and Webinars

BROOKLYN, NY--(Marketwire - Sep 6, 2011) - Pontiflex, Inc., the industry's leading mobile and online signup ad platform, will participate in a number of events and free webinars this fall, demonstrating new opportunities in mobile signup advertising for marketers. Dates and details are included below.

Pontiflex at Upcoming Industry Events

Mobile Marketer's Mobile Marketing Summit: New York, September 8, 2011
National Museum of the American Indian, New York, NY

Targeting senior executives and decision-makers at brands, ad agencies, publishers, retailers and service providers, the summit is the leading mobile marketing conference. Join Pontiflex at the event and also hear from Manish Naik, CEO, Paper Hat Press, speak on the secret to his company's success: Pontiflex's signup ads at 1:00 p.m. EDT. Attendees will learn how Paper Hat Press, a personalized children's book company, connected with mothers on Apple and Android applications and quadrupled its email marketing database. Also discussed will be tips for achieving open and click-through rates that exceed industry averages, as well as how to engage with target audiences across mobile devices and platforms.

AdAge Digital West Conference: San Francisco, September 20, 2011
Yerba Buena Center for the Arts, San Francisco, CA

Join Pontiflex at AdAge Digital West Conference's mobile track. AdAge Digital West aims to bridge the gap between the technological innovation and active creation of new models and platforms on the west coast with big brands and media looking to evolve and execute on their own internal visions for progress. The show will explore key themes, like mobile and social commerce, content dissemination and marketing, video and entertainment, focusing on the new models, platforms and technologies that will power the industry's evolution in those spaces.

2011 MMA Forum: Los Angeles, November 17, 2011
SLS Hotel, Beverly Hills, CA

The 2011 MMA Forum Los Angeles brings together attendees from brands, agencies, carriers and others across the global mobile marketing ecosystem. This year the consumer takes center stage in the world of mobile marketing. The MMA Forum will address four key aspects of this change and explore how consumer centric engagement can deliver value to brands and marketers. Visit Pontiflex's exhibit at the forum to learn more about signup ad solutions for mobile marketing challenges; how to greater enhance brands; and obtain true ROI from mobile campaigns.

Upcoming Free Webinars

eec Webinar - New Acquisition Tactics: Making the Most of the Mobile Opportunity: September 22, 2011; 2:00 - 3:00 p.m. EDT
Email marketers consistently cite the persistent churn of email subscribers and their need to continue to acquire new subscribers as top challenges. The explosive growth of smartphones and mobile apps presents email marketers with a tremendous opportunity to expand the reach of their acquisition campaigns. Research conducted by The Relevancy Group in 2011 reveals valuable insights on how marketers can make the most of the mobile opportunity.

Attend this eec webinar with David Daniels, CEO of The Relevancy Group and Jordan Cohen, Vice President, Business Development, Pontiflex and learn:

  • Mobile market dynamics.
  • Mobile marketing: challenges and opportunities.
  • The ability to drive Connected Marketing across channels with a united acquisition strategy.
  • How organizational structure impedes and accelerates email subscriber acquisition tactics.
  • Research on marketer acquisition techniques as compared to the ROI it delivers.
  • Understanding consumer communication and behavior patterns and its effect on acquisition.

Register online through the email experience council (eec) - the email marketing arm of the Direct Marketing Association.

Mobile Marketing Association Webinar - The Relevancy Group Marketer Survey Results: State of the Mobile Marketing Industry: October 6, 2011; 2:00 - 3:00 p.m. EDT

According to eMarketer, mobile ad spending is predicted to reach 1 billion dollars in 2011. Impressive as these figures might be, there is the potential for even more growth. Given the explosive adoption of smart phones, marketers now have a tremendous opportunity to increase their mobile spending even further and speak to consumers no matter where they are -- iPhones, iPads and Android devices.

In July 2011, The Relevancy Group conducted a survey of mobile marketers from top mobile brands to inquire about the challenges and opportunities present in mobile marketing today. Attend this MMA webinar with Michael Becker, Managing Director, The Mobile Marketing Association, and Brian Long, Vice President of Mobile, Pontiflex, to learn:

  • Findings from The Relevancy Group Survey: mobile marketing challenges, opportunities and priorities.
  • Real world case studies on how top brands are using mobile advertising to work for their brand.
  • Simple steps that you can take to make mobile app advertising work for you.

Register online through the Mobile Marketing Association (MMA) - the premier global non-profit trade association representing all players in the mobile marketing value chain.

About Pontiflex
Pontiflex powers a new kind of digital advertising platform: signup ads.

With signup ads, people can opt in to hear from the brands they like without leaving a mobile app or website where they are engaged. Advertisers pay only for valid signups -- never for wasted clicks or impressions.

Whether it's moms who join Kimberly-Clark's HUGGIES loyalty program, pet lovers who want to help animals with the ASPCA or people who want personalized books from small businesses like Paper Hat Press, millions of people use signup ads every day to connect with their favorite brands and organizations.

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