SOURCE: Pontiflex


September 09, 2011 09:00 ET

Pontiflex Spotlights Mobile Developer Revenue Opportunities at Upcoming Silicon Valley Developer Events

BROOKLYN, NY--(Marketwire - Sep 9, 2011) - Pontiflex, Inc., the industry's leading mobile and online signup ad platform, will be featured and speak at a number of mobile events this fall, demonstrating new opportunities in mobile signup advertising using the AppLeads technology platform. Several developer case studies will be revealed at sponsored workshops. Dates and details are included below.

TechCrunch Disrupt: September 10 - 14, 2011
San Francisco, CA

Pontiflex will participate in TechCrunch Disrupt with a sponsored hack table at this year's Hackathon where developers can learn about the AppLeads SDK. Pontiflex will also be giving away a special prize for the best user experience within a location-based app. Disrupt attendees can also stop by Pontiflex's exhibit to learn more about signup advertising and how both developers and brands are using AppLeads for both better ROI and experience for users.

GigaOM Mobilize: September 26 - 27, 2011
San Francisco, CA

Pontiflex Co-Founder and CEO Zephrin Lasker will participate on a panel of industry experts to discuss mobile monetization strategy. The panel is titled: "Looking Beyond CPM for Monetization Panel" and focuses on the options that mobile developers have for effective monetization. It will be moderated by GigaOM writer Ryan Kim and take place Monday, September 26 at 9:30 a.m.

Additionally, Lasker will present a workshop titled: "How to Keep Your App Free and Increase Downloads." This workshop will focus on case studies demonstrating how developers of popular apps such as TuneMe, Ant Smasher and Color Effects are using mobile signup ads to provide a respectful user experience and make $50+ CPMs. With the extra revenue, they are able to keep their apps free and increase the number of downloads in the Android market and Apple App Store. This workshop will take place Tuesday, September 27 at 10:45 a.m. in Room 1 on Level 2.

App Developer Conference: October 26 - 27, 2011
Santa Clara, CA

Pontiflex will present a 30 minute case study detailing the success developers are discovering with Pontiflex AppLeads. This will take place on Wednesday, October 26 at 4:00 p.m. in Room 3 as part of Track 3.

AnDevCon II, November 6 - November 9, 2011
San Francisco, CA

Pontiflex is a platinum sponsor of this event for a second time. Pontiflex will host a breakfast featuring Brian Long, Pontiflex Senior Vice President of Mobile, and John Hotovy, 18-year-old developer of the popular app Tune Me. Brian will provide an overview of the AppLeads platform and John will provide a first person account of his success increasing his revenue 8x over banner ads alone and keeping his app free for users. This breakfast will take place on Monday, November 7 at 8:00 a.m.

About Pontiflex

Pontiflex powers a new kind of digital advertising platform: signup ads.

With signup ads, people can opt-in to hear from the brands they like without leaving a mobile app or website where they are engaged. Advertisers pay only for valid signups -- never for wasted clicks or impressions.

Whether it's moms who join Kimberly-Clark's HUGGIES loyalty program, pet lovers who want to help animals with the ASPCA or people who want personalized books from small businesses like Paper Hat Press, millions of people use signup ads every day to connect with their favorite brands and organizations.

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