SOURCE: Total Luxury Group Inc.

March 18, 2008 17:25 ET

Pony International Announces They Are "Back In the Game"

Historic Footwear Brand Celebrates Re-Launch With Marketing Blitz

SAN DIEGO, CA--(Marketwire - March 18, 2008) - Pony International today announced the re-launch of the famous footwear company once known for iconic performance and creativity with "Back In the Game," a clever marketing campaign designed to return the once category leader back to prominence.

"The Pony brand has always been a classic. From its incubation on the streets of New York to the way it once ran the floors of professional arenas. We're eager to show the world that Pony is once again 'Back In the Game,'" commented Pony CEO Kevin Wulff. "From the form and function upgrades we've made to our products, to our new marketing campaign, we are now delivering on all cylinders."

Born in Brooklyn in 1972, Pony quickly became the premier sports brand of the 70s and 80s with legendary pitchmen such as Muhammad Ali, Dan Marino, Reggie Jackson and Pele. Wulff and industry icon, Lead Shoe Designer Kyle Pulli, both acknowledged the vintage roots of the brand and aimed to focus on performance to compete with industry leaders Adidas and Nike. "The inspiration for the product and 'Back In the Game' is not to be different, but to be better and original," says Benjamin Woo, Marketing Director for Pony International.

Pony's 2008 product line-up introduces three collections: PERFORMANCE, VINTAGE and PLAY. The PERFORMANCE Collection is aptly named for its dedication to creating high quality products for the modern-day athlete. The VINTAGE Collection is a return to Pony's roots with classic models that pay homage to its storied history. The PLAY Collection is designed to serve as the balance between performance and classic lifestyle designs. "Each of these collections highlight the signature Chevron logo focusing on an anti-establishment approach not marred with needless gimmicks," says Pulli, the former Creative Director of Basketball at Adidas.

Wulff, the former President of Nike Americas, joined Pony in July of 2007 and began to identify the cast he needed to design, market and manage the multi-national footwear brand. In conjunction with Fishtank Brand Advertising, marketing efforts culminate with the launch of the Back in the Game campaign in national TV, print, digital and retail media. In addition to a revamped product line and an all-star team, Pony will launch a new, robust website featuring its footwear collection, exclusive video, blog commentary and more, created by POD Post-Digital. The March blitz will take advantage of the basketball-crazed month, and coincide with new product releases in premium footwear channels such as Foot Locker, Footaction, Champs Sports and Eastbay.

About Pony

Pony was founded in 1972 and quickly became one the most distinctive Sports brands in the world. Among the many athletes who wore Pony shoes were Pele, Muhammad Ali, George Foreman, David Thompson, Darryl Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson, and Tracy Austin. Pony is a designer, distributor, and marketer of high performance and casual athletic footwear and apparel for men, women, and children utilizing the tagline "Back in the Game." For more information on Pony International or its products, please visit

About Total Luxury Group, Inc.

Total Luxury Group, Inc.'s (PINKSHEETS: TLEI) subsidiary IAG has recently signed an exclusive licensing agreement for the Pony label for all Men's and Young Men's apparel products, which covers the United States, Canada and Puerto Rico. Pursuant to the terms of the license agreement, IAG will develop active-wear and lifestyle apparel products featuring the Pony name and chevron logo, as well as a line of vintage Pony apparel products.

In July of 2006, Total Luxury Group, Inc. acquired International Apparel Group, Inc. ("IAG"), an apparel holding company. Through this subsidiary Total Luxury Group, Inc. engages in the manufacture and sale of apparel direct to consumers, retailers and distributors worldwide through licensing and/or distribution agreements for the following brands: Pony, Huk-A-Poo, and Y Brands, Inc., which holds the licenses for Y Chrome and Type-Y. The Company has also had private label development programs with Converse, Inc. and Randy Moss Clothing. TLG has also recently announced its entrance into the home-goods market by acquiring common stock of Petals Decorative Accents, Inc. (PINKSHEETS: PDEC) ("Petals") from a majority shareholder of Petals for approximately $19 million. Petals Decorative Accents, Inc., originally founded in 1939, sells decorative silk flowers, plants and trees, along with complementary decorative accents, which include mirrors, small furniture pieces, figurines, lamps and rugs. Petals sells its products through its mail order catalog and website, importing most of the floral stems and other materials used in its products primarily from China, which are then assembled in facilities within the United States.

Except for historical information contained herein, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that involve substantial risks and uncertainties. When used in this press release and in any documents incorporated by reference herein, the words "expects," "will" and similar expressions identify certain of such forward-looking statements. Actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of management and are subject to a number of risks and uncertainties that are subject to change based on factors which are, in many instances, beyond the Company's control. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive, and other factors affecting the Company and its operations; and other risk factors. The Company cautions that the foregoing factors are not exclusive. The Company assumes no obligation to update the information contained in this press release.

Contact Information

  • Media Contacts:
    Colin Brickley
    Director PR/Sports & Entertainment Marketing
    PONY International
    Email Contact

    TLG Contact:
    Don Jones
    Total Luxury Group, Inc.