SOURCE: American Basketball Association

September 13, 2007 10:00 ET

Pony Named Official Shoe of the American Basketball Association

INDIANAPOLIS, IN--(Marketwire - September 13, 2007) - The American Basketball Association (OTCBB: ABKB) today announced that it has reached an agreement with Pony International LLC for its Pony brand to become the Official Shoe of the ABA. According to Joe Newman, ABA CEO, "The league is extremely pleased and proud to be associated with this outstanding company. Its history and tradition is one of quality and affordability and we have no doubt that Pony will once again resume its place as one of the premier basketball shoe companies in the world.

Pony was founded in 1972 and quickly became one of the most distinctive sports brands in the world. Among the many athletes who wore Pony shoes were Pele, Muhammad Ali, George Foreman, David Thompson, Darryl Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson and Tracy Austin. Pony is a designer, distributor and marketer of high performance and casual athletic footwear and apparel for men, women and children.

"Pony is one of the few athletic footwear brands that has successfully outfitted world class athletes across a broad spectrum of competitive disciplines, including basketball, football, soccer, baseball, boxing and gymnastics to name a few," stated Pony CEO Kevin Wulff. "We are in a rebuilding stage and we look forward to rebuilding Pony to its former glory, while also looking at strategic alliances to grow and complement the Company. The ABA is just such an alliance. With almost 50 teams in the US, Canada and Mexico, the league is building a huge international following. The ABA shoes we create will including groundbreaking designs and of course, affordability. We are genuinely excited to be a part of this unique league."

The relationship between Pony and the ABA was handled by The Meriwether Group, a business acceleration and investment firm, headed by seasoned senior executives Ken Barker and David Howitt with a combined thirty years experience with iconic brands in the apparel, footwear, accessory, fashion and natural product industries. "As part of the deal, Pony will be supplying all ABA players with shoes this season," stated Barker. "The designs will be striking, but more important, the quality of the shoes will be outstanding. We think this will be the shoe hit of the year." For more information, visit www.pony.com or www.meriwethergroup.com or www.abalive.com.

Safe Harbor Statement

This release contains forward-looking statements. Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking statement.

Contact Information

  • For more information, contact:
    Darren Cioffi
    ABA CFO
    Email Contact
    P-631 207 2227 x 104

    Joe Newman
    ABA CEO
    Email Contact
    P-317 844 7502