December 01, 2006 12:21 ET

Pool.com Launches "Catch & Release" Service for Domain Acquisition Support

Company Is First to Respond to Market Demand for the Innovative Acquisition Service

OTTAWA, ON--(CCNMatthews - December 01, 2006) - Pool.com, a leader in domain name acquisition and secondary market sales, has unveiled "Catch & Release" -- a new service that enables customers to evaluate currently available domains in advance of having to make a decision to register them. Pool.com is the first in the industry to deliver such functionality, building on the company's reputation as an innovator in the domain name marketplace.

The service allows registered users to add domains to a "wish list" or queue that will be monitored for availability from every source, not just the drop pool. The domains captured by Pool.com can then be subject to short-term analysis. These "Domains in Evaluation" give subscribers an opportunity to measure traffic performance results and determine if the registration should continue or the domain should be returned to the public domain.

"That's why we call it 'Catch and Release'," said Richard Schreier, CEO of Pool.com. "The service is a response to market demand. Domain name investors want to streamline the domain acquisition process while increasing the value of their investments." To this point, he noted, only the registrars themselves had the opportunity to evaluate and retain those domains that graded high in traffic volume.

Pool.com has made the domain acquisition process simple and risk-free. The service simplifies the customer experience with convenient features, including automatically deleting unwanted items from the queue and facilitating the registration process by integrating with Pool.com's stored WhoIs information and account preferences.

"After a lengthy evaluation, we saw a significant market demand for domain name evaluation that the industry was failing to meet," said Schreier. "The launch of 'Catch & Release' marks another significant milestone in Pool.com's vision to provide a comprehensive set of next generation domain name services that help empower all of our customers to meet their goals."

Since 2003, Pool.com has excelled in the domain name industry, bringing a series of revolutionary industry services to market. Pool.com was the first to offer risk-free backorders with no upfront costs; the first to offer auctions in the drop space; the first to offer auctions in the domain marketplace; and is now the first to deliver performance evaluations for available domains.

"Our willingness to invest in innovation and our ability to execute is what keeps Pool.com's customers ahead of the curve in the domain name market place," he said.

About Pool.com

Pool.com is a leading company in domain name acquisition and secondary market sales. It offers a complete suite of domain related services including secondary domain acquisition, direct and auction sales, domain security and DNS management. Headquartered in Ottawa, Ontario, Canada, Pool.com is a member of the Momentous.ca family of online enterprises, providing customers with high-quality, high-value online services.

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