September 13, 2011 00:01 ET Launches at DEMO Fall 2011 to Fight Laziness and Obesity and Bring Out the Inner Athlete in Everyone

Like a Personal Trainer in Your Pocket, Poosh Provides People With Daily Motivational Messages From Elite Athletes to Help Encourage and Inspire Healthy Lifestyles

COSTA MESA, CA--(Marketwire - Sep 13, 2011) -, a free motivational SMS service designed by elite athletes and personal trainers, launches today to provide everyone from couch potatoes to fitness enthusiasts with the motivation they need to get up and get moving.

With Poosh, users can choose to receive one to three motivational text messages daily from Poosh's impressive lineup of elite athletes. Users can also tailor the messages to meet their specific needs by choosing from the following categories:

  • Women's General Health: Intended for women who already lead pretty active and healthy lifestyles but need a little extra motivation before or after a long workday or need a gentle reminder to push a little harder during their next workout.
  • Women's Weight Loss: Designed specifically for women struggling with their weight, these motivational messages focus on ways to cut calories, maximize workouts and remain active each day.
  • Men's General Health: Intended for the healthy and active man who needs a little boost in his workout or a reminder to eat better.
  • Men's Weight Loss: Provides men struggling with their weight with the motivation they need to keep a consistent exercise routine while also keeping their diets on track.
  • Marathon Training: For the novice to more advanced runner, Poosh's marathon training messages will provide every marathoner with the motivation and diligence it takes to cross the finish line on race day!
  • In Your Face: For those that prefer bootcamps to yoga, In Your Face takes a more aggressive approach to fitness and is for those that need a live-in drill sergeant.

"With obesity on the rise in America, we wanted to bring people an easy way to receive the extra motivation they need to sustain a healthy and active lifestyle," said Milos Citakovic, Founder of Poosh. "Since elite athletes have the deepest understanding of motivation, we wanted to partner with the best of the best to bring people true and honest messages that will help them push themselves beyond their limits and ultimately live better and fuller lives."

To sign up for Poosh, simply go to and enter your information as well as the category and number of motivational messages you'd like to receive each day.

By supporting Poosh, you will also be supporting the end to childhood obesity, as a percentage of Poosh's income is used to fund various programs that promote healthy lifestyles among children.

About Poosh is a personal trainer in your pocket. It provides motivational text messages designed by elite athletes every day for free in order to motivate people to get into and sustain a long-term healthy lifestyle. was founded in May 2011 by Milos Citakovic and is currently located in Costa Mesa, CA.

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