June 27, 2017 11:30 ET

POP Kicks Off Collaboration with Sports Performance Platform from Microsoft

Seattle Reign FC first team working with POP, part of a Sports Performance Platform Implementation and Development, to understand how team and player data impacts training and game play

NEW YORK, NY--(Marketwired - June 27, 2017) - Today at the Hashtag Sports conference, POP announced its designation as an Implementation Partner for Sports Performance Platform, a Microsoft Garage project. Seattle Reign FC, an American professional women's soccer team that plays in the National Women's Soccer League, is the first team working with POP to implement the platform.

"We make a lasting impact on our clients' businesses every day through data-driven insights," said Erin West, GVP, Client Partner at POP. "The opportunity to do the same for sports teams is no different, which is why we partnered with Microsoft to tackle the sports vertical."

Within Sports Performance Platform, POP delivered an application to bring Reign FC player and performance data to life. Through custom Microsoft Power BI reports, coaches gain insights into player readiness and wellness so they perform at their highest levels.

"Improvement of our players' fitness and team's performance is goal number one," said Laura Harvey, Seattle Reign FC head coach and general manager. "POP and Sports Performance Platform provide the tools and technology to centralize our data and leverage it for real-time access and insights to maximize readiness and help prevent injury."

In addition to Reign FC, POP is beginning work with it second sports team, one of the leading club's in the English Premier League. Details on that partnership are planned to be announced in the future.

"POP has been an instrumental partner from the beginning with the Sports Performance Platform project," said Steve Fox, principal software engineer at Microsoft Corp. "Not only were they engaged in designing our Surface App for coaches, but they're a true champion of enabling sports teams to take their games to the next level."

To learn more about POP's capabilities for sports teams with Sports Performance Platform, contact POP, at: or 206.224.0507.

About POP

POP combines expertise found across the spectrum of marketing and technology consultancies to make a lasting impact on our clients' business. We handpick multi-disciplinary teams of thinkers, storytellers, innovators and makers, with an obsession for quality and craft, aesthetics and engineering. With a consultative and collaborative approach, we deliver unexpected solutions and undeniable results. Headquartered in Seattle, with an office in San José, Costa Rica, POP's clients include Microsoft, Target, F5 Networks and Adobe. For more information, visit:

About Sports Performance Platform

Sports Performance Platform enables sports teams to understand team and player performance to drive actionable insights that can impact performance on the field. The platform empowers sports scientists to use machine-learning and predictive modeling to uncover insights around athlete readiness, injury prevention, practice design and management, longitudinal player reports, and talent watch. In addition, teams can leverage Sports Performance Platform to relay key insights to team personnel -- coaches, players, and management -- to inform decision-making that ultimately leads to better performance.

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