SOURCE: Pop2Life


May 03, 2016 08:00 ET

Pop2Life Named Top 100 Event Agency on Event Marketer's 2016 "It List"

NEW YORK, NY--(Marketwired - May 3, 2016) - Pop2Life, the award-winning experiential marketing and music agency, is named Top 100 agency on Event Marketer's 14th Annual "It List." The "It List" recognizes event and experiential marketing agencies that have raised the bar and furthered the evolution of the event industry.

Pop2Life, known for its deep roots in the radio and music industry, is hailed by Event Marketer for activating several brands at Comic Con in 2015 -- TBS's Conan Bingo was a standout -- as well as creating a reimagined SantaHQ experience in partnership with HGTV and Macerich malls. To determine this year's Top 100, Event Marketer's editorial board reviewed hundreds of submissions taking into account major milestones, fully experiential offerings, client testimonials, case studies, awards, and above all, a consistent, high-caliber quality of work.

"It's really exciting to be recognized as one of the top event agencies and I'm so proud of the entire Pop2Life team," says Pop2Life founder and CEO Eric Murphy. "We're fortunate to have incredible clients that are constantly innovating and pushing us to raise the bar."

Pop2Life works with some of the biggest media and entertainment brands in the world including AMC TV, Cartoon Network, Comedy Central, Dreamworks Animation, HGTV, iHeart Media, MTV, NFL, Scripps Networks Interactive, Sports Illustrated, Sundance and many more. As part of Pop2Life's unique approach to creating "fan" experiences, the agency understands all that goes into capturing the hearts of consumers as well as providing ongoing tailored services to its clients.

Pop2Life was also named Event Marketer's "It List" Top 100 in 2015.

About Pop2Life:
Founded in 2003, Pop2Life is a dynamic experiential marketing + music agency that 'goes beyond' to help bold brands create meaningful engagement with consumers. The company was founded and created by music industry vet Eric Murphy, who spent ten years in radio as a program director and highly rated on-air personality and eight years as a marketing and promotion executive at RCA Records in New York. Murphy played an instrumental role in launching the careers of notable artists and bands including *NSYNC, Dave Matthews Band, Robyn, and Christina Aguilera. Pop2Life works with some of the biggest media and entertainment brands in the world including iHeart Media, Scripps Networks Interactive/HGTV, Dreamworks Animation, MTV, Comedy Central, AMC TV, Cartoon Network, Sundance, the NFL and many more. In 2014, Pop2Life partnered with Azoff MSG Entertainment.

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