Popeyes Louisiana Kitchen

Popeyes Louisiana Kitchen

March 21, 2011 11:59 ET

Popeyes Pay Day Offers Canada Great Flavour at a Great Price

One-Day PAY DAY on March 23-Eight Pieces BONAFIDE® Chicken for $8.99

TORONTO, ONTARIO--(Marketwire - March 21, 2011) - Popeyes® Louisiana Kitchen is giving Canada a 'Pay Day', offering customers of all 58 Ontario locations great flavour at a great price – 40% off. Customers will be offered eight pieces of Popeyes famous BONAFIDE® Chicken for only $8.99 on Wednesday, March 23.

Whether you're a devout fan of Popeyes chicken, or experiencing the flavour for the first time, 'Pay Day' is the perfect day to visit with friends, coworkers or family and enjoy Popeyes delicious, BONAFIDE® chicken.

Popeyes® Louisiana Kitchen brings the heritage of southern cuisine all over the globe, namely – "festival and flavour." "Louisiana was settled by people from seven different nations – Native Americans, England, Spain, France, Germany, Italy and Africa. Each culture brought their uniqueness in cooking and preparation eventually meshing together to give us what is known as Louisiana Cajun Cooking-big bold flavours cooked slowly yet served fast", said Harpal Kalsi, Regional Leader Canada Popeyes International. "Come on in on 'Pay Day' and try our Cajun cuisine."

"The first Canadian Pay Day in 2010 received an overwhelmingly positive response from both new and returning guests – we simply had to extend the offer again in 2011", said Todd Sattler, Popeyes International Marketing Manager. "Popeyes has again experienced double digit sales growth this year, and 'Pay Day' is a terrific way to thank our loyal customers while welcoming our new ones."

Popeyes 'Pay Day' began in the United States in 2009 and clearly resonated with consumers. The amount of chicken consumed on Popeyes 'Pay Day' in the U.S. last year more than tripled the average daily volume; lines wrapped around restaurants and down the streets as hungry guests took advantage of the one-day offer. Due to the huge success of the event, Ontario's 58 Popeyes® Louisiana Kitchen locations are participating again this year – the 2011 'Pay Day' will be just as rewarding for guests as it is for franchisees.

Go to www.PopeyesChicken.ca to find a restaurant near you. Head to an Ontario Popeyes early to beat the flocks of Popeyes lovers taking advantage of this incredible one-day only offer.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept. As of December 27, 2009, Popeyes had 1,943 restaurants in the United States, Puerto Rico, Guam and 27 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

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