SOURCE: Packaged Facts

Packaged Facts

May 26, 2011 13:17 ET

Popovers, Improved Convenience Products and Gluten-Free Options Among Trends Fueling Growth in the Baked Goods Market

NEW YORK, NY--(Marketwire - May 26, 2011) - Baked goods have always provided nostalgic comfort, but today's new offerings also deliver premium twists, global flavor adventure and never-before-seen convenience, according to the "Baked Goods: Culinary Trend Mapping Report" from Center for Culinary Development (CCD) and leading market research publisher Packaged Facts. Found in nearly every channel, these newsworthy sweet and savory baked foods nurture, indulge and satisfy the modern consumer, even those with dietary restrictions.

"Despite economic challenges, baked good sales have grown in the last few years," says Kimberly Egan, CEO of CCD. "Consumers continue to connect with affordable baked goodness for the comfort it delivers, a comfort experience that now comes in many more varieties, shapes and sizes to meet everyone's needs."

Using CCD's proprietary Trend Mapping process, this report profiles seven emerging and arriving trends to provide an exciting view of what's making news in the baked good category and to offer strategic translations for baked good product development.

  • Emerging Stage 1 trends include Micro-patisseries, a younger, hipper version of the main street bake shop offering premium, artisan-crafted goods made from local and seasonal ingredients, enlivened with global flavor touches, and Alfajores, the delectable Latin American sandwich cookie filled with creamy dulce de leche, found at farmers' markets and from Latin American bakers online.

  • Classic American Popovers are making a welcome comeback at Stage 2 along with a French cousin, the cheesey cream puffs called Gougères. Found in restaurant breadbaskets and on menus stuffed and served as snacks, these savory puffs can be flavored in a host of cravable ways.

  • Convenience drives Stage 3 trends as consumers seek and find impressive ways to bring the joy of making and tasting baked treats at home with Specialty Frozen Desserts and Better Baking Mixes now available more widely and in more sophisticated flavors and types.

  • Pretzel-mania is hitting consumers who are discovering updated, hand-crafted pretzels in restaurants and bakeries as well as flavored and stuffed pretzels in the freeze aisle and in specialty shops, all reminding us of the satisfaction a pretzel's salty chew can give.

  • Gluten-free Baked Goods have gone mainstream as new formulations for pizza, doughnuts, cookies and bread fill the aisles of both natural and mainstream grocery stores, thanks to efforts from major brands as well as natural bakeries.

Among these trends are fresh ideas for manufacturers and restaurant operators to enliven stale offerings, spruce up the breadbasket and add excitement to both the baking aisle and freezer case.

For more information on "Baked Goods: Culinary Trend Mapping Report," please visit:

The Culinary Trend Mapping Report is co-published by the Center for Culinary Development and Packaged Facts. Individual issues and annual subscriptions are available at

About the Center for Culinary Development - CCD is a full-service food and beverage strategic innovation company that successfully blends culinary creativity with consumer insights, trends and marketing expertise. Visit, or contact Kara Nielsen at (415) 693-8900 x110,

About Packaged Facts - Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: Follow us on Facebook, LinkedIn and Twitter.

Contact Information