SOURCE: Popstar Networks

digital signage, digital signage software

March 17, 2011 09:33 ET

Popstar Networks Partners With Sprint to Deliver Wireless Broadband for Advanced Digital Signage Networks

M2M Technology and Broadband Connectivity Securely Provide Rich Media Content for Interactive and Passive Displays Virtually Anywhere; Cinema Scene Marketing Launches Popstar Wireless Broadband Pilot Program to Connect Its TrailerVision Displays for In-Lobby Movie Promotions

OLATHE, KS--(Marketwire - March 17, 2011) - Popstar Networks, a leading provider of advanced digital signage solutions, today announced the creation of a new strategic partnership with Sprint to deliver Popstar Wireless Broadband™ for extensive digital signage networks. Utilizing Sprint's machine-to-machine (M2M) platform and 3G and 4G broadband connectivity via Sprint's wireless networks, Popstar Wireless Broadband provides fast, secure delivery of rich media content for interactive and passive digital displays.

Available only from Popstar Networks and designed for medium- to large-scale digital signage networks, wireless broadband connectivity enables companies to:

  • Cost-effectively reach target customers in virtually any location
  • Dramatically improve deployment time and accelerate return on investment for advanced digital signage solutions
  • Eliminate hard-wired broadband installation and maintenance challenges at signage sites
  • Reduce the burden on an enterprise's existing network infrastructure
  • Simplify the complexity of managing each site within the digital signage network
  • Reduce engineering, installation and connectivity costs
  • Develop, deploy and manage extensive deployments of signage and kiosks on a single network with a single point of contact

"High-speed wireless broadband is certainly the answer for multi-location device connectivity where landline connections are impractical or too expensive, but we also see wireless broadband quickly becoming the de facto approach for all digital signage network deployments," said Wayne Ward, vice president of Sprint's Emerging Solutions Group. "We're pleased to partner with Popstar Networks to offer the digital signage market a very compelling solution."

"Using Popstar Wireless Broadband, digital signage deployment, placement and relocation is simplified to the point where power is almost the only concern -- greatly diminishing engineering, infrastructure and installation requirements," explained Katie Custer, director of Wireless Broadband Services for Popstar Networks. "What's more, initial installation and lifetime connectivity costs are lower than satellite, Wi-Fi, cellular data cards or hard-wired connections."

As part of this partnership, Sprint and Popstar Networks will showcase digital signage solutions in the Sprint booth #3076 at CTIA 2011, March 22-24 in Orlando, Fla.

Wireless Broadband Pilot Program Launch
The companies also announced that Cinema Scene Marketing and Promotions, a current Popstar Networks customer, is piloting Popstar Wireless Broadband initially in a number of Cinema Scene theater locations in early second quarter of 2011. The company's flagship product, TrailerVision™, combines elements of a static movie poster with digital technology to stream bandwidth-intensive, hi-definition movie trailers and advertisements in theater lobbies.

"Setting up TrailerVision and other displays in theaters is a very complicated process -- from wiring limitations and varying infrastructure at individual locations, to managing multiple wired broadband vendors across our network. We believe wireless broadband can immediately solve many of these challenges -- helping speed our deployments and improve our consumer reach and experience," said Brad Derusseau, principal of Digital Media Networks for Cinema Scene. "Popstar Wireless Broadband will provide us great flexibility as to where a kiosk or display can be located or relocated within a facility, while allowing us to maintain centralized content management."

Cinema Scene has been working with Popstar Networks to enhance its Digital Media Network since 2008, and today has nearly 500 displays in more than 140 theater locations nationwide. 

"We've been very pleased with the reliability, performance, security and results to-date, and we're looking forward to the opportunity to leverage Popstar Wireless Broadband to continue to enhance and extend our network," continued Derusseau.

About Popstar Networks
Popstar Networks delivers advanced digital signage solutions that extend the power of traditional and digital marketing and merchandising programs on site or in store to help companies achieve more -- more customer satisfaction, more control, more flexibility, and more results from their digital signage networks. Popstar Networks' innovative solutions give organizations complete control to centrally manage rich content across multiple locations, easily integrate passive and interactive displays, and wirelessly network dozens or thousands of locations. For more information, visit www.popstarnetworks.com or call 913-747-6300.

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