SOURCE: Popsugar Inc.


October 01, 2013 11:00 ET

POPSUGAR and Ford Warriors in Pink® Launch Inspirational Video Series, "In Her World" Honoring Breast Cancer Awareness Month

Series Features Prominent Women Sharing Their Stories of Successes, Challenges, and Inspiration

SAN FRANCISCO, CA--(Marketwired - Oct 1, 2013) - POPSUGAR Inc., a global media and technology company at the intersection of content and commerce, today announced a new inspirational editorial video series coinciding with Breast Cancer Awareness Month. POPSUGAR partnered with Ford Warriors in Pink, the Ford Motor Company program that raises awareness and funds in the fight against breast cancer, to launch "In Her World," a candid look at the situations and people that have shaped some of today's most inspirational women.

Consisting of eight to 10 minute one-on-one interviews, POPSUGAR Entertainment editor, Lindsay Miller, will interview TV and film actress Kat Dennings and her best friend, Rodene Jones, Olympic Gold sprinter, Carmelita Jeter and Coolhaus Creamery owner, Natasha Case among other notable women. The series takes an intimate look inside the lives of these women to get an idea of what challenges and inspires them. It illuminates key aspects of their passions, successes, and personalities -- including those directly affected by breast cancer.

Former model turned actor Gilles Marini, who has appeared on television in "Dancing with the Stars" and "Switched at Birth," is interviewed in a special Ford Warriors in Pink segment. After losing his father to cancer at a young age and watching his sister-in-law battle breast cancer, Gilles is passionate about supporting the cause and the fight for a cure.

Cofounder and Editor-in-Chief Lisa Sugar said, "When approached to work with Ford on this campaign, we were honored to help curate such meaningful content for viewers worldwide. We wholeheartedly support our viewers, friends, and family who have been affected by breast cancer and other cancers and are happy to have joined the fight."

This year marks the 19th year of support in the fight against breast cancer for The Ford Warriors in Pink® campaign. The 365-day-a-year program encourages women and men to become informed and visit their doctors, and educating them about how early detection saves lives. Ford's support includes its annual, limited-edition Warriors in Pink collection of apparel and accessory items for women, men and children. Each item features important symbols signifying a message of hope, strength and unity in the commitment to fight breast cancer. The collection is available at, with 100 percent of net proceeds going directly to the fight against breast cancer. To date, Ford has dedicated more than $120 million to the cause.

"We were thrilled to partner with POPSUGAR to continue the fight against breast cancer," said Tracy Magee, Ford experiential marketing manager. "The video series delivers much needed messages of hope and inspiration to all women including those battling against and affected by the disease."

The video series can be viewed on the POPSUGAR website, and on Ford Warriors in Pink's social media platforms including Facebook and YouTube.

POPSUGAR Inc. is a global media and technology company at the intersection of content and Commerce -- online, on mobile, and at your door. is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR draws over 20M users worldwide, 50M live and on-demand video views, and half a billion in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit and follow @POPSUGAR on Twitter.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 177,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit