SOURCE: Audi of America

Audi of America

January 21, 2015 12:46 ET

Popular Science Honors Audi Virtual Cockpit and MMI With "Product of the Future" Award

HERNDON, VA--(Marketwired - Jan 21, 2015) -

  • Awards honor products at CES 2015 that have the potential to change people's lives for the better
  • Audi virtual cockpit revolutionizes the driver-centric experience with a central, digital instrument cluster
  • MMI terminals feature all-new user interface that emulates modern smartphones

The Audi virtual cockpit and MMI® system were honored by Popular Science with a "Product of the Future Award" at CES 2015. The awards identify technology products that stand above all other products at the convention and have the potential to change people's lives for the better.

The virtual cockpit, available in the all-new 2016 Q7 and TT, is an entirely digital dashboard designed to enhance the driver-centric experience with 3D graphics and brilliant clarity. The display combines the functions of traditional gauges with the central MMI monitor in one unique, 12.3-inch TFT display. A quad-core Tegra 30 processor from NVIDIA renders up to 60 frames per second and ensures the gauges and other functions are displayed with absolute precision.

The MMI system is further enhanced with an intuitive user interface incorporating the traditional push-turn knob, a multifunction steering wheel, natural voice operation accommodating everyday speech and a touchpad that recognizes signs and finger gestures. In the TT, the MMI touch interface is on the knob, while in the Q7 it is on a separate surface. The Q7 system provides haptic feedback after every entry, while the TT provides audible feedback, if selected in the MMI. This user interface is designed to require less driver attention than conventional systems, minimizing distraction and allowing the driver to keep their concentration on the road.

The virtual cockpit and MMI system are connected to the Internet via LTE, which converts the vehicle's cabin into a Wi-Fi hotspot and allows the car's passengers to connect their mobile devices to the Internet at broadband speeds while the driver is able to receive customized online in-car services from the Audi connect® portfolio. The new Q7 also includes the Audi smartphone interface which allows a customer to connect an iOS or Android device to call up the Apple CarPlay or Android Auto platform onto the car's MMI monitor. Both platforms provide navigation, messaging functions, appointment reminders and other features that can also be accessed by the vehicle's passengers, further minimizing distraction for the driver.

Another innovation in the Audi Q7 cabin is a revolutionary portable Rear Seat Entertainment system called the Audi Smart Display, an Android tablet that fully integrates with Audi connect and the MMI system in the vehicle while allowing rear-seat passengers the freedom to explore content from the vehicle or the cloud. Last but not least, the Audi Q7 includes telematics services such as Emergency Call, Vehicle Services, as well as Remote Service functions which can be accessed via app and through wearables.

The "Product of the Future Awards" were chosen by Popular Science editors after examining thousands of devices on the showroom floor of CES 2015. Only 10 innovative products were ultimately chosen for the awards.

Please visit for more information about the Audi virtual cockpit and MMI system.

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros -- 70 percent of the investment will flow into the development of new models and technologies. Visit or for more information regarding Audi vehicles and business topics.