November 29, 2016 08:00 ET

Popularity of Facebook Marketing for Real Estate Agents Drives Growth of HomeASAP's Real Estate Agent Directory to Over 475,000

JACKSONVILLE, FL--(Marketwired - November 29, 2016) - Real estate technology company HomeASAP LLC, a leading provider of online marketing tools for agents and brokers, announced that its Real Estate Agent Directory on Facebook has surpassed 475,000 members. The increasing popularity of Facebook marketing for real estate agents has helped the Directory become one of the most utilized real estate apps on Facebook. Launched in 2011, it is a virtual marketplace that connects homebuyers and sellers with real estate professionals in over 15,000 U.S. cities. Agents are able to promote their services and listings, connect with new prospects, and gain referrals. Consumers can search for agents by location, expertise and credentials. Users can also search for homes directly on the Facebook pages of agents using IDX Home Search for Facebook.

Facebook is the world's largest social network with 1.79 billion monthly active users as of November, 2016. According to the 2013-14 REALTOR® Technology Survey report, it is estimated that 77% of all real estate sales professionals use Facebook for business. It is widely assumed that number has only continued to grow, in tandem with Facebook's ever-expanding user base, the growth of mobile marketing, and introduction of features like Facebook Live Video and Facebook Marketplace.

Mark Bloomfield, CEO of HomeASAP, and founder of the Real Estate Agent Directory, is a successful technologist with 18 patents to his name. A pioneer in portable cellular phones and inventor of fax-to email technology, his company was also the first to integrate IDX websites with Facebook, allowing agents to display their MLS listings on their Facebook pages. Controversial at first, the practice is now widely accepted.

On the heels of the success of the Real Estate Agent Directory, Bloomfield has continued to innovate. His company provides a broad portfolio of integrated Facebook marketing apps and services that lets agents easily curate and auto-post real estate-related content, run ad campaigns, and conduct sweepstakes from their pages.

Most recently, the firm has rolled out Search Alliance™, a first-of-its-kind lead-gen co-op marketing network for agents. By linking their IDX websites into the Search Alliance network, participating agents effectively create their own national home search platform, providing consumers with a user-experience on par with national portals like Zillow, Trulia, and In contrast to these third-party portals, however, consumer web traffic is delivered to individual agent websites serving the local market in the areas searched. Flexible technology allows Search Alliance to be easily integrated utilized within any online environment, in or outside of Facebook.

Over 15,000 agents have already joined Search Alliance™, in advance of larger, planned marketing efforts. As a result of the early success, Bloomfield said he expects Search Alliance™ to enjoy the same type of strong growth that the Real Estate Agent Directory has experienced.

"Facebook, The Real Estate Agent Directory, and Search Alliance all leverage the same core principle," says Bloomfield, "the power of networks. Network members instantly increase their market exposure in consequential ways, while maintaining their own distinct brands and identities. Technology and marketing costs become shared and everyone benefits, including consumers."

There is no cost for agents to join Search Alliance™ or The Real Estate Agent Directory. Agents can sign up for both at

HomeASAP LLC is the leading provider of online marketing solutions for real estate professionals, offering a broad portfolio of integrated applications and services to help connect homebuyers and sellers with agents and brokers. For more information, visit

Image Available:

Contact Information

  • Media Contact:
    Tim Hamby
    Director of Corporate Communications
    Phone: (904) 508-0154