Sony Ericsson

Sony Ericsson

November 18, 2010 10:01 ET

Popularity of X10 Mini and X10 Mini Pro Illustrate Trend Towards Smaller Smartphones

LONDON, UNITED KINGDOM--(Marketwire - Nov. 18, 2010) - The current popularity of Sony Ericsson's smaller Android smartphone handsets, such as the X10 mini and X10 mini pro, indicate how smaller handsets are beginning to take precedent within the smartphone market.

In a recent survey held on the Official Sony Ericsson Facebook page, the X10 series of handsets was voted the second most popular Sony Ericsson phone of all time, receiving 15% of the vote. Such popularity for a handset which has only been released within the past year helps to illustrate the popularity of this small range of handsets, showing how users appear to be happy with a smaller-sized phone.

It is understandable why smaller handsets continue to grow in popularity. Modern smartphones can perform a number of different services for the user, meaning smartphones have generally been of a large size to house these features. The modern business smartphone, for example, has to be able to conduct a number of different features, so a smaller handset will be much easier for a businessman to use and carry around on a regular basis. With smartphones so integral to many peoples' daily routines, preference will lend itself to a handset which is easier to carry around compared to a larger model.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "As technology continues to improve, smartphones continue to become smaller and smaller. Because smartphones are integrated with so much technology, they play a vital role in many peoples' lives. As such, users are much happier carrying a smaller handset around if they are likely to have it on their person the majority of the time. At Sony Ericsson, we strive to produce the most technologically advanced handsets to meet the needs of the modern phone user, be it a business phone or a touchscreen phone."

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

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