Willowgrove Hill Pork

Willowgrove Hill Pork

April 04, 2011 11:07 ET

Pork Producer Willowgrove Hill Wins Premier's Award for Agri-Food Innovation

Prestigious Top Prize Recognizes Pioneering Efforts, Vision and Leadership

MITCHELL, ONTARIO--(Marketwire - April 4, 2011) -  Willowgrove Hill is pleased to announce that they are the recipient of the Premier's Award for Agri-Food Innovation Excellence – a prestigious award that recognizes industry innovation, and comes with a significant cash prize.

The Premier's Award recognizes Paul and Rosie Hill's pioneering efforts to create a new product in the marketplace: premium pork that is nutritionally enriched with DHA/EPA Omega-3 Polyunsaturated Fatty Acids and Organic Selenium. The addition of these nutrients, naturally through feed, establishes Willowgrove Hill as the first and only pork in North America able to make the health claim "Supports the normal physical development of the brain, eyes and nerves." In addition, the pork is raised locally, at their farm in Mitchell, Ontario, without the use of antibiotics or growth hormones.

"We set out to offer Ontario families exactly what's important to our family: farm fresh, great-tasting, premium pork that's traceable from farmgate to plate," said Paul Hill, Owner/Farmer. "We're truly honoured to be recognized for our contribution to the industry. We're also thankful to the grocers and butchers who have not only embraced our unique product – but have also successfully marketed it to discriminating customers."

After losing their young son Ryan to liver cancer in 2001, Paul and Rosie Hill were inspired to enrich their premium pork to ensure that their family – and all of their customers – had an accessible, healthier choice. Working with Grand Valley Fortifiers, a market leader in animal/livestock health and nutrition, Willowgrove Hill introduced DHA/EPA Omega-3 and Organic Selenium naturally, through feed. 

"We undertook a long process, in a very challenging industry, because developing delicious, nutritionally enriched pork was important to us as a family," said Rosie Hill. "We're committed to this both professionally and personally." 

For more information, and product availability, visit www.willowgrovehill.com.

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