Porsche Cars Canada

Porsche Cars Canada

August 30, 2012 05:00 ET

Porsche Camp4 Canada Driving Program Returns for 2013

Multi-Day Winter Driving Events Challenge Drivers to Explore the Extremes of Porsche Sports Cars - and the Canadian Climate

MISSISSAUGA, ONTARIO--(Marketwire - Aug. 30, 2012) -

Editors Note: A photo for this press release is available on the CP picture wire via Marketwire.

Starting again this February, a fleet of 20 Porsche Boxster and 911 models - will be found carving through the snow, in blatant defiance of the conventional wisdom that says high-performance sports cars should be garaged for the winter.

One of the highlights of the latest edition of Camp4 Canada will be the opportunity for customers to drive the all-new 2013 Carrera 4 models for the first time. Behind the wheel of these new all-wheel drive sports cars, as well as the new-generation 911 Carrera and Boxster S, Camp4 Canada participants will learn valuable winter driving skills and explore multiple specialized snow-bound "racetracks" at Mécaglisse, a dedicated snow- and ice-driving facility outside of Montreal. Twisting, ice-covered road courses are complimented by an enormous winter skid pad, all of which allow drivers to explore the Porsches' limits in safe and controlled situations.

Using the nearby Estérel Suites, Spa and Lake hotel as its base, Camp4 Canada is ideally situated in one of the most picturesque parts of the country. Participants from Canada, the U.S. and around the world will be treated to spectacular winter scenery and the five-star hospitality for which Porsche Driving Experience events have become known for worldwide. The location, easily accessible from Montreal and a short distance from Mont-Tremblant, also makes it easy for participants to integrate Camp4 Canada into a more extended holiday that might include skiing in the Laurentian mountains.

"Camp4 Canada is the perfect complement to our brand and products," said Laurance Yap, Porsche Canada's Director of Marketing. "It's designed to convince potential customers that all Porsche vehicles, including the sports cars that form the foundation of the Camp4 Canada program, are all-weather machines and can be driven through the winter with a bit of preparation and the proper driving techniques."

"We are very excited to be hosting Camp4 in Canada for a third year in a row," added Joe Lawrence, President and CEO. "The success experienced in past years as well as the incredibly positive feedback received from guests made it an easy decision when deciding to repeat the event in 2013. At the root of our brand, we find Porsche Intelligent Performance; a formula based on the premise that our vehicles are designed and built to offer ever-increasing performance and efficiency through technology and lighter weight. What a better occasion than this one to have participants experience this compelling formula in our country's winter wonderland."

Camp4 Canada comes in two different flavours: Camp4, a four-day event with two full days of precision winter driving, and Camp4S, a five-day performance experience, with three full days of driving for those who are ready to tackle the next level. No matter what the experience level of the participant, the ultimate goal of both programs is to elevate guests' driving abilities and confidence through expert instruction and plenty of seat-time.

Camp4 Canada is just one part of a comprehensive range of winter driving programs offered by Porsche worldwide, including Camp4 events in Switzerland and Finland, as well as more advanced Camp4S and Ice Force events staged on specially-prepared frozen lakes north of the Arctic circle.

Porsche Canada will offer only four multi-day waves of Camp4 Canada. Wave 1 runs from January 31 to February 3, 2013; wave 2 from February 3-6; wave 3 from February 5-8 and wave 4 from February 8-12. The prices begin at $4,995 for Camp4, and $5,995 for Camp4S, and include accommodations, food and transfers between the hotel and the driving centre. Reservations can be made by calling 1-800-PORSCHE or by visiting www.porsche.ca/camp4.

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