SOURCE: Port City Web, LLC

Port City Web, LLC

June 08, 2009 20:38 ET

Port City Web Creates Medical Communications Forum Online Community Within the Pharmaceutical Industry Sponsored by Cubist Pharmaceuticals

PORTSMOUTH, NH--(Marketwire - June 8, 2009) - Port City Web, LLC (, a website design and development company that specializes in eCommerce, SEO and content management systems, today announced that it has worked with Cubist Pharmaceuticals, Inc. of Lexington, MA to create, launch and sustain a new website and initiative, named MedCommForum, for medical communications within the Pharmaceutical Industry. The MedCommForum community was built in collaboration with Port City Web for website design and development with the use of Ektron's CMS400 web content management software.

Port City Web created the logo design, and the design of the website, and developed a custom integration of the Ektron CMS to power the MedCommForum website. The design and colors of the MedCommForum website were selected to invite users while having a simple, no clutter look and feel. With the primary focus of the MedCommForum website to be on the use and exchange of information, the website was designed to emphasize the functionality once logged into the secure website.

MedCommForum ( is a Medical Communications Forum community built by Medical Communications colleagues within the Pharmaceutical Industry -- that incorporates various peer-to-peer collaborative and social networking tools -- to support communications between its members. Membership is restricted to verified Pharmaceutical Industry colleagues within Medical Communications groups only. There are no fees for membership in the MedCommForum.

MedCommForum is sponsored by Cubist and founded by Amyas Huston (Senior Manager, Medical Communications). The mission of MedCommForum is to provide a forum for collaborative communications between Medical Communications colleagues within the Pharmaceutical Industry, including anyone who provides or supports medical product information services in scientific services groups. The views expressed on the MedCommForum website are those of the website visitors and do not necessarily represent the views of the Sponsor(s), its affiliates, or its licensees.

Membership benefits include, but are not limited to:

--  Identify and discuss key issues or hot topics facing the Medical
    Communications industry
--  Benchmark for assessment of operational performance within a Medical
    Communications organization
--  Derive best practices and industry standards within a Medical
    Communications organization

To facilitate the membership benefits, the website has been built with the following features:

--  Medical Communications Groups and Member Profile Pages
--  News Items, Events, Surveys and Polls
--  Discussion Boards Forum 'Category' and 'Topic' Subscriptions
--  'Web Alert' email and/or RSS feeds notifications of new content

"The collaboration between Cubist and Port City Web has been terrific, and both companies are committed to the success of this project," said Amyas Huston, Senior Manager, Medical Communications, at Cubist Pharmaceuticals.

"Our team at Port City Web has taken the ideas and concepts of Amyas and turned them into a working, online collaboration that will change Medical Communications," noted Erik Crago, CIO of Port City Web.

Plans are underway to enhance the MedCommForum site functionality which includes adding more of a social networking aspect for member initiated activities. Interface improvements across the site will expand both functionality and enhance user experience.

About Port City Web, LLC

Port City Web is an award-winning, interactive marketing and web development firm specializing in branding, eCommerce design and development, website hosting and online marketing. Our team combines experience, strategy, technology and creative design to deliver impressive web 2.0 business solutions. Clients include Service Credit Union, Laconia Savings Bank, Leddy Group, Cubist Pharmaceuticals, Lonza Biologics,, K2 and Smith & Wesson. For more information visit:

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