SOURCE: Port City Web, LLC

June 13, 2008 13:46 ET

Port City Web Launches Partner Program for Advertising Agencies and Marketing Communication Firms

PORTSMOUTH, NH--(Marketwire - June 13, 2008) - Port City Web, LLC (, an award-winning, website design and development firm specializing in business website design and development, eCommerce website design and development, and website hosting, today announced that it has created a formal partner program for Advertising Agencies and Marketing Communication firms who wish to work with Port City Web for their web design, development and hosting needs. To register and/or request more information, please visit for program details.

Port City Web has been helping Advertising Agencies and Marketing Communication firms develop interactive and eCommerce websites for their clients for the past 8 years. Today's announcement, and the formalization of the partner program, is intended to reach out to more firms and establish relationships quicker, as well as standardize the terms of the relationships. Port City Web recognizes that each relationship between itself and another firm is different, however there are many similarities that have been accounted for in the new partner program. "The partner program is an excellent opportunity for Ad Agencies and Marketing Communication firms to get a highly skilled consulting and development team on-demand and very quickly," noted Erik Crago, President and CEO of Port City Web. "Let's face it, Ad Agencies and Marketing Communication firms tend to have a junior developer on staff that has limited skills, or they outsource their work altogether. When it comes to talking intelligently about using interactive and web technologies to help a customer exceed expectations, most Ad Agencies and Marketing Communication firms find our services invaluable. By partnering with Port City Web, we act as consultants, web designers and developers -- helping agencies win those bigger projects that have a significant web component," said Crago.

Good print design doesn't equal good web design

One of the biggest challenges that Ad Agencies and Marketing Communication firms face is taking a television, radio or print campaign online, and having it be successful. When designing for television, radio or print, one is trying to make the ad "pop" and get someone's attention in a relatively quick and compelling way. When designing a website, the focus should be on the content in most cases. "Print designers who try to develop websites tend to put too much emphasis on the design of the site, which then overpowers the content -- so the message is lost, making the website useless," noted Crago. "This fatal flaw is even more dangerous when designing an eCommerce website, where the primary purpose is selling goods online. By designing the site to sell the product or the message, and matching the current branding with the site, we can successfully develop a website that will be powerful and effective, making the Ad Agency or Marketing Communications company look like a hero in the eyes of their client," said Crago.

For more information on the program, visit or email

About Port City Web, LLC

Port City Web is an award-winning, full-service website design, development and hosting company. Experience, strategy, technology and creative design are combined to deliver impressive web 2.0 business solutions. Past and present clients include The University of New Hampshire, Born & Bicknell, Columbia University, Service Credit Union, NAPS, K2, Lonza Biologics and Smith & Wesson.

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