SOURCE: Port City Web, LLC

November 08, 2007 17:21 ET

Port City Web Launches Upgraded Wonder Book Website With 1.5 Million Products

PORTSMOUTH, NH--(Marketwire - November 8, 2007) - Port City Web, LLC (, an award-winning, full-service website design, development, hosting and marketing company, today announced that it has completed many significant upgrades to Washington, D. C. based Wonder Book's online commerce website, located at

Wonder Book now has 1.5 million books for sale online, which represents an increase of 1 million books for sale online through their website. The 1 million new books for sale online complement the 1/2 million used books for sale online through the company's ecommerce website. Additionally, the design of the website was improved to help improve the user experience and reflect the uniqueness of Wonder Book. "Wonder Book has one of the largest selection of used books in-stock and ready for shipment," said Chuck Roberts, President of Wonder Book. "We wanted to expand our offering to include new books, and we wanted to change our website to work more like Amazon's website."

"Key to the success of this project was integrating the data feed of over 1 million books from Baker & Taylor, the nation's leading supplier of new books to retail book stores," noted Erik Crago, President and CEO of Port City Web. "We integrated the feed from Baker & Taylor with the website shopping cart, and also pulled in the feed from Wonder Book's in-house inventory management system. The end result is just over 1.5 million books for sale on Wonder Book's ecommerce website -- all in one place, at one website. This was a mammoth task to complete, and it shows the technical depth of my staff. We might be small in numbers at 12 employees, but we pulled off a project that most people would only trust to a 45 person web development firm," said Crago.

Following the standards of Barns & Noble, Amazon and Borders, the Wonder Book website keeps the user at the Wonder Book website shopping cart and offers all the 1.5 million books for purchase in a single location. This is accomplished by using custom programs created by Port City Web that import data from multiple data sources. Additionally, orders for books that are in Baker & Taylor's warehouse are automatically sent to the warehouse by another custom program developed by Port City Web. "We built the programs and systems to save Wonder Book hundreds of hours per month in manual labor processing and managing orders. Additionally, the systems we built reduce the potential for human errors processing orders, which will save Wonder Book more money and improve their relationships with their customers," noted Crago.

About Wonder Book and Video

Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. Wonder Book's retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. Through our retail stores and now the internet, Wonder Book has been recycling millions of books since 1980 by finding previously owned titles a brand new home. In 2000 we launched our "Books by the Foot" service where Interior Designers can purchase Decorator Books of all shapes, sizes, and colors in bulk. In 2002 USAToday recognized Wonder Book and Video as "1 of 10 Great Used Bookstores," and we have been featured in numerous other newspaper and TV stories.

About Port City Web, LLC

Port City Web is an award-winning, full-service website design, development, hosting and marketing company. Specializing in online commerce, also known as ecommerce, Port City Web delivers innovative, cost effective electronic marketing tools that are built to work with current systems. Past and present clients include The University of New Hampshire, Born & Bicknell, Columbia University, Service Credit Union, NAPS, K2, Lonza Biologics and Smith & Wesson.

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