September 05, 2013 09:54 ET

#Portada13 Agenda Revealed With Strong Sports Marketing Component

NEW YORK, NY--(Marketwired - Sep 5, 2013) - Sports content and marketing are key factors to connect with Hispanics living in the U.S. This will particularly be the case next year when the 2014 Soccer World Cup takes place in Brazil. That is why Hispanic Sports Marketing is a key component of #Portada13. The Hispanic Sports Marketing Forum (Sept. 25) and the 7th Annual Hispanic Advertising and Media Conference (Sept. 26) will take place in New York City's Scholastic Auditorium, Greenhouse with Rooftop Terrace.

Portada, the leading Source on Latin Marketing and Media, in cooperation with its Editorial Board members, has put together a very high quality program that will substantially increase the knowledge of marketing and media professionals targeting the growing Hispanic population. For the Hispanic Sports Marketing Forum, Portada has worked in partnership with sports marketing agency AC&M Group.

Get actionable Insights on:
- The Local Connection: New approaches for National Brands to reach local audiences
- Hispanic Mobile Marketing: The State of the Art
- Big Data and its impact on Hispanic Marketing
- Why and how Corporate America needs to be Latin Ready
- The U.S. Hispanic Soccer Market: Brand New Research for Marketers (Hispanic Sports Marketing Forum)
- Navigating the Complex Media Landscape of Hispanic Sports  
- Hispanic Sports Activation: Case Studies about successful Activation of Sports Marketing Programs

and much more.

Portada's Flagship Annual Conference can be attended in combination with Hispanic Sports Marketing Forum which takes place in the same venue on the day before (Sept. 25). Make sure to get your ticket to both events at the special Combo Promotion (only US$ 100 more!)

The most recent additions to the already star-studded agenda include  Olga Serna, Senior Marketing Manager, AT&T Wireless and Alejandra Barron, Senior Manager Multicultural Marketing, The Home Depot. Other recently added major speakers and panelists are Jose Maria Garriga, VP Sports, Univision Networks and Fernando Schwartz, anchor ESPN Deportes.


Twitter: #Portada13

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