September 11, 2013 11:38 ET

#Portada13: Hispanic Sports Marketing Forum Agenda Revealed

NEW YORK, NY--(Marketwired - Sep 11, 2013) -  Portada, the leading Source on Latin Marketing and Media, just revealed a path breaking agenda for the Hispanic Sports Marketing Forum to take place in New York City's Scholastic Auditorium on September 25, 2013.

In cooperation with sports marketing agency AC&M Group, Portada has put together a very high quality agenda that will substantially increase the knowledge of marketers who need to reach the Hispanic consumer through sports content.

Attendees of the Forum will be able to meet a 'who is who' of client side marketers, agencies and media executives in the high-growth Sports Marketing sector. They include:

  • Jason Riveiro, Multicultural Marketing Manager, The Sherwin-Williams Company
  • Maria-Teresa Garcia-Rosell, Senior Multicultural Marketing Manager, Unilever
  • Olga Serna, Senior Marketing Manager, AT&T Wireless
  • Eric Krasnoo, Vice President, MLS Digital Properties, Major League Soccer
  • Elisa Padilla, Vice President of Marketing, Brooklyn Nets
  • Jesus Ostos, Brand Marketing Group Manager, Tequila Brands Brown Forman
  • Fernando Schwartz, Anchor, ESPN Deportes
  • Ignacio Cassinelli, Editor, Soccer Confidential
  • Joel Bary, CEO, Latinmedios
  • Hector Vallejo, Multicultural Marketing Manager, Stanley Black & Decker
  • Jaime Cardenas, CEO - Founder, AC&M Group
  • John Guppy, Founder, Gilt Edge Soccer Marketing
  • Vicente Navarro, Director Hispanic Marketing, Sports Endeavors
  • Jose Maria Garriga, Vice President Sports Sales, Univision Network
  • Juan Vallejo, VP-Sales, FOX Deportes
  • Richard Copeland, Managing Director, LeadDog Marketing Group
  • Ernesto Chavarin, Director, Windows 8 Advertising, Microsoft
  • Hector Ruiz, Regional Sales Manager, Latin America, Delta Airlines
  • Jorg Nowak, VP Emerging Markets, YuMe
  • Saskia Sorrosa, Vice President Marketing, NBA

Themes they will be exploring:

  • How to best use the 2014 Soccer World Cup to connect with the soccer crazy Hispanic population
  • The U.S. Hispanic Soccer Market: Brand New Research
  • Navigating the Complex Media Landscape of Hispanic Sports
  • Sports Activation: Case Studies about successful Sports Marketing Programs
  • Going Digital, Sports properties' efforts to connect with Hispanics online, sports blogs and more...

The Hispanic Sports Marketing Forum can be attended in combination with Portada's 7th Annual Hispanic Advertising and Media Conference, which takes place in the same venue on September 26. Make sure to get your tickets to both events at the special Combo Promotion (only US$ 100 more!)

Premium Sponsors

Gol Level

Penalty Level
Fox Deportes

Regate Level

Alcance Media Group 
Al Dia Texas

Contact Information

  • Nicolas Miranda