SOURCE: Portent Interactive

May 03, 2006 11:02 ET

Portent Interactive Tapped by New Customers Including Women's Wear Daily, Kindermusik, Tour of California

Delivers Interactive Internet Marketing, Site Design, Web Analytics and SEO

SEATTLE, WA -- (MARKET WIRE) -- May 3, 2006 -- Portent Interactive ( announced today it has been tapped by new customers including Women's Wear Daily, Kindemusik, AEG's Tour of California, and Holiday Extras to deliver interactive Internet marketing, site design, web analytics, SEO and online lead generation strategies:

--  Women's Wear Daily (, recognized as the voice of
    authority, international newswire and agent of change for the fashion,
    beauty and retail industries, selected Portent Interactive to manage pay
    per click and organic search engine optimization campaigns
--  Kindermusik (, the world's leading publisher of
    music and movement curricula for parents and their children, ages newborn
    to 7 years old. selected Portent Interactive to build and execute an online
    lead generation strategy, including SEO, pay per click marketing, usability
    and design
--  AEG (, one of the leading sports and
    entertainment presenters in the world, selected Portent Interactive to
    build and manage the web presence for the Tour of California, including
    building and hosting a web-cast so fans could follow the race live with
    real-time streaming video updates
--  Holiday Extras (, the UK market leader
    for airport parking and airport hotels reservations with more than 1.3
    million bookings annually, selected Portent Interactive to assist with
    usability analysis and web analytics.
"Interactive Internet marketing has grown up; for some companies it is not only a key component of how they extend their brand as part of a multi-channel strategy, but it is the primary way they attract and keep customers. This creates a huge responsibility from an agency perspective to provide clients with a suite of services ranging from analytics to SEO to design and more," said Ian Lurie, CEO Portent Interactive. "Beyond providing services, you must also be expert marketers, and that is what makes Portent Interactive so attractive to our clients. We understand how to turn services into fully integrated assets that drive business and brand for our clients," continued Lurie.

Portent Interactive, which has doubled its staff size to 16 since beginning of 2004, now has more than 80 clients, up from 35 at the end of 2003, and has doubled its revenues from 2003 to year-end 2005.

About Portent Interactive

Seattle-based Portent Interactive ( is a full service interactive marketing and communications agency. Founded in 1995, Portent helps clients attract visitors and turn them into customers by combining technical, marketing and creative expertise for great online experiences. The company's search engine optimization is ranked #5 in the country by TopSEOs. Their web sites have won several awards, including Macromedia Site of the Day and Best of the Web. Portent's ClickSight product is one of the first analytics tools to show precise click location on a web page. Clients include Chateau Ste Michelle wineries (, Fairchild Publications (, Princess Alaska Lodges (, Dessy Group (, and the International Association of Machinists and Aerospace Workers ( For more information, visit

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