SOURCE: Portent Interactive

May 03, 2005 15:30 ET

Portent Interactive Wins Prestigious "Site of the Day" Award From Macromedia for Design of www.Dessy.com

Cites "Rich Interactivity and Ease of Use" and "A Fast-Loading Site That Allows Visitors to Browse Through Dessy's Many Bridesmaid Gowns and Color Selection"

SEATTLE, WA -- (MARKET WIRE) -- May 3, 2005 -- Portent Interactive (www.portentinteractive.com), an Internet marketing agency, today announced that it has been awarded the prestigious Macromedia Site of the Day for Dessy.com. Macromedia names Site of the Day winners "based on their use of strong visual designs, superior functionalities, and innovative uses of Macromedia products."

In naming Dessy.com as Site of the Day, Macromedia pointed to its "rich interactivity and ease of use" while also calling it "a fast-loading site that allows visitors to browse through Dessy's many bridesmaid gowns and color selections."

Dessy.com, 100% designed and built by Portent Interactive, includes the latest version of the Dessy Colorfinder, which allows visitors to select dress styles and then see how the dresses appear in available colors. Shoppers will also find it extremely easy to navigate and peruse the vast collection of formal gowns, bridesmaid dresses, colors, and fabric swatches offered by Dessy.

Portent Interactive and the Dessy Group have worked together since 2001, producing three iterations of Dessy.com marked by design innovations such as Retailer Response, a system that lets visitors directly contact retailers, as well as the Accessories and Fabric Store.

Dessy.com was built using current web standards, including CSS2 for a fast-loading, consistent user experience across the widest range of web browsers.

About The Dessy Group

Bridesmaid Dresses by Dessy: Dessy Collection bridesmaid dresses are the perfect complement for your wedding. With elegant lines and classic colors, these dresses are formal gowns your bridesmaids can wear again and again.

About Macromedia

Experience matters. Macromedia (www.macromedia.com) is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices.

About Portent Interactive

Seattle-based Portent Interactive is a full service interactive marketing and communications agency. Established in 1995, Portent combines creative and technical expertise to build, measure and adjust effective online marketing campaigns. Portent examines the entire interactive cycle, from the first customer visit to a lasting relationship, and uses that strategic view to create powerful, compelling online experiences. Services include strategy, audience research, design, digital content creation, search marketing, development and analytics. Recent projects include the Seattle Audubon web site -- www.seattleaudubon.org -- and Princess Alaska Lodges -- www.Princesslodges.com. For more information, visit www.portentinteractive.com.

Contact Information

  • Contact Information for Portent Interactive:

    Martin Levy
    Martin Levy Public Relations
    martin@martinlevypr.com
    206.851.7256